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The Importance of Mobile App Development in Our Lives

The world is in its vital state of development, and with it comes the evident fast-paced advancements in technology. As people grow more accustomed to the cyber setting, mobile apps (with all their advantageous contributions to our lifestyle) now become our partners in the different parts of our routines. From our social life to an academic or occupational setting, mobile apps have changed how we go about our daily lives. Yes, even in the business world. So, here, we discuss how mobile app development has changed the way that we do business.

Mobile Apps as an Assistive Technology on Business

As a product of innovative technology, mobile apps act as our aid in the accomplishment of tasks. As an assistive technological tool, mobile apps have major advantages that help us in our business management. These come in the form of A-C-E:

• Accessibility

  One of the main features of mobile app development is the accessibility it brings. Once installed, anyone can have access to a mobile app anytime and anywhere. In the business setting, every second counts. So, as an assistive technology, the accessibility that a mobile app offers lets you keep up with the time-demanding world of business.

• Connectivity

  Since a mobile app is specially designed to be accessible, it then becomes a platform of connectivity. Having the said access, mutual users of the same mobile app may be able to interact with just a click. Mobile app development understands people’s desire to be easily connected to others, and lo and behold, it is true to its promise of making things easier. Since a business can easily be said as people-dependent, the connectivity assistive technology feature is evidently of great help.

• Efficiency

  The most powerful edge on the development of a mobile app is the one-click, one-tap magic. With one click, there are so many things that you can do. It truly manifests its effectivity as an assistive technology as different features of a mobile app instructs, manages, and guides us in our task accomplishment. Working becomes more efficient, increasing work quantity but not tampering with the work quality.

The A-C-E assistive technology feature of mobile apps is just one of the many features these can offer. In a business setting, every data input can affect one’s management. As detail-demanding businesses are, information management becomes a challenge. The management of data is taxing, and it is undeniable that along the increase of data comes the increase of susceptibility to human error. Therefore, mobile apps become managerial tools that help decrease this susceptibility to error.

The Shift from Traditional to Cyber Networking

Mobile app development has many advantages and contributions to the management of various businesses. Along with these advantages are the aforementioned A-C-E assistive technology features discussed above. Because of how mobile apps have proven to be useful and have gradually become a personal aid in task accomplishments, there is now a rising notable shift in the trend from traditional networking to cyber networking. However, it is also not advisable to disregard the prior for the latter. Below is a discussion on the different pros and cons of traditional and cyber networking in order to emphasize how mobile app development made a shift on the trend of networking and, specifically, on the marketing methods of businesses.

• Traditional Networking

  Traditional networking includes actual and personal ways of marketing attempts wherein a business gathers as many people resources as they can for both manpower and consumer purposes. Along with the traditional networking is the traditional marketing where businesses attract customers typically with visible and tangible visual aids that are present in the physical world; these resources can be perceived by all our senses, such as pamphlets, posters, flyers, and more. The traditional method is the original method of networking and marketing, and as it is the first method to evolve, it naturally has different advantages and disadvantages the people may want to know.

• Cyber Networking

  Cyber networking emerged along with the advancements in technology, and people are now being more accustomed to the cyberworld. As mobile app development offers assistive technology, the advantage of the A-C-E features becomes the selling point of cyber networking. Because of the vision of innovative technology to make things easier, the management assistance of mobile apps makes businesses branch out to a platform with a wider audience. However, this does not necessarily mean that cyber networking is perfect as it is. Similar to traditional networking and marketing, cyber networking and marketing also have different advantages and disadvantages according to the characteristics of their impact on the audience.

Networking and marketing have a similar main goal: to capture the attention of a wide audience. Therefore, choosing a suitable platform that is attractive and accessible enough is a vital part of networking and marketing. Having a wider audience means an increased probability of having more potential consumers and people resources. However, just the quantity of the audience is not the most crucial step in networking and marketing.

In convincing consumers and people resources, the most sensitive part is the time it takes to accomplish the decision-making. Decision-making is also equated as the persuasion-rejection delay time. During the persuasion delay time, a consumer or a people resource is mostly dependent on the directivity of the persuasive material (in this case, the medium of networking or marketing—traditional or cyber). The more direct a consumer or a people resource is during a decision-making time, the more likely they will be persuaded.

Characteristics on the Impact to the Audience

Different media of networking and marketing have different categories on the characteristics of the impact on the audience. Taking into account the rule of the persuasion-rejection delay time mentioned above, there are two major characteristics that can be noted, directivity and inclusivity.

• Directivity

  Directivity refers to the proximity of a consumer or people resource. It is how they are close to the medium of information dissemination (traditional or cyber) as chosen by the organization in charge of the networking or marketing agenda.

  Personal Directivity for Traditional Networking and Marketing

  Traditional Networking, as mentioned above, includes the actual and personal ways of marketing attempts of a particular business. There exists personal directivity because the medium provides an attraction with a convincing material that is personally perceived by all senses.

  • Pros:

    A potential consumer is more likely to get convinced because more directivity means less delay time. A personally perceived and directly experienced marketing strategy has a relatively stronger effect than that of an impersonal and indirect one.

  • Cons: This typically requires more resources in order to be realized (e.g., money, materials, location, etc.).

  Impersonal Directivity for Cyber Networking and Marketing

  Cyber Networking follows traditional networking but brings it to the cyber world. There exists impersonal directivity because the medium provides an attraction with a convincing material that—although it is still perceived personally—cannot be perceived by all senses because the cyber world is a virtual world that is ultimately separated from us.

  • Pros: It is accessible to a wider audience, efficient for businesses, and is a platform providing a connection to any consumer to the business anywhere and anytime, typically requiring fewer resources to be realized.
  • Cons: It has relatively less directivity and, in turn, typically less strong convincing effect.

• Inclusivity

  Inclusivity refers to how a certain potential consumer or people resource is going to be affected by the method of networking and marketing.

  Presence-based Inclusivity for Traditional Networking and Marketing

  Traditional networking has presence-based inclusivity since the potential consumer or probable people resource has to be present in the same location as the convincing material.

  • Pros: Its presence-based inclusivity has higher directivity and less delay time.
  • Cons: It only works for people within the vicinity.

  User-based Inclusivity for Cyber Networking and Marketing

  Cyber networking has user-based inclusivity because inclusivity depends on whether or not a potential consumer or probable people resource is a user of a certain mobile app.

  • Pros: It provides access to one-click efficient updates from business organizations, as well as the reassurance of messages relayed to all users.
  • Cons: It caters to mobile app users only.

To sum it up, although shifting from traditional to cyber networking has become common, both media are still of equal importance. Thus, an entrepreneur looking for opportunities must know how to manage both media to cater to a wider audience.

Business Management to Business Cyber Management: Managerial Adaptations

With the shift to cyber networking, businesses must adapt to this emerging change. The way they handle their businesses must be flexible to the changes in the trends. So, along with the said shift comes the following businesses’ managerial adaptations:

• Mobile App Business Explosion

  

  As previously discussed, there is an inclination for the trend in cyber technology. People are active users of mobile devices, and subsequently, of mobile apps. Since almost everyone with a mobile device may become a mobile app user, the opportunities in having a mobile app business are also greater. Many entrepreneurs are now venturing into the mobile app business. However, in as much as mobile app businesses offer easy accessibility to consumers, the competition also rises with every mobile app launched. Therefore, mobile app development must focus on what people specifically need.

• Mobile App Push Notifications

  Businesses that have physical stores are using the features of mobile devices to their utmost potential. Mobile devices have geofencing software (GPS), which allows easy tracking of potentially any mobile device user. Therefore, if a mobile user comes within a certain area close to said business, they get push notifications.

• Increased Demand on IT Experts and Professionals

  Indeed, the mobile app business is exploding. However, mobile app development is not just for anybody. In order to create a business that revolves around mobile apps, you must hire actual professionals. The need for people who can manage and maintain mobile app developments is now a priority.

• Emergence of the Need for Further Mobile App Development

  As mentioned, the mobile app business is becoming a hit; in turn, this has led to the increased demand for IT experts and professionals. Because the mobile app business is becoming a trend as well, the competition is getting more and more heated. Naturally, most (if not all) entrepreneurial strategies differ. And if you can’t be different, then you have to at least try to be better than the rest. Or, maybe, you should be both different and better. This shows why hiring professionals well-versed in technology and app development matters. Their skills and knowledge are needed in order to be able to have a business that is like no other.

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