Nowadays, if your business is not on the Internet, then you’re going to have a hard time gaining revenue. Did you know that on the Internet, consumers see 5,000 ads every single day? And if you do online marketing, yours can be one of them. But of course, with the immense competition, you’d need to stand out.
With the pandemic still going on, more and more people are now relying on the Internet to search for businesses that can accommodate their various needs. This includes the healthcare industry.
According to a survey by doctor.com, approximately 80% of survey respondents have used the internet for healthcare-related searches in the past year. In this survey, it was also found that 63% of respondents chose one provider over another because of the provider’s strong online presence. And with this, the customer journey now becomes influenced by consuming information through online content.
If your consumers have no information about how you treat patients (through reviews), then they’re more or less hesitant to entrust you with their care.
Another report by CNBC says that 88% of healthcare appointments are scheduled by phone. And since phonebooks are no longer published these days, how are your patients going to look for your phone number? They find it through the Internet, of course. And if they cannot find your clinic online, then you won’t expect your phone to ring.
With all this, you see the huge opportunity your small healthcare business has in using online marketing to acquire more clients.
So, How Do You Get Started with Online Marketing?
There are many ways you can market your business online. The basics would have to be:
- Search Engine Optimization
- Social Media Management
Then, when you have a website, of course, you need to make sure that it’s live and it stays well-maintained, so your website visitors won’t have a hard time navigating through it. What you’d need would be:
- Web Hosting
- Web Maintenance
Let’s go through all these, so you can get an idea as to how you can start marketing your small healthcare business online.
So you might be thinking, “I don’t have the skillset to make my own website,” or “I don’t have the time to create my own website when I have to attend to my patients.” But nowadays, some companies offer thousands of templates for you to choose from, so you can simply design and build your own website. Of course, since these are templates, there’s only so much you can do with it if you’re not really skilled in coding.
If you want a website that’s personalized to your liking, you can get help from a digital marketing company that can do the work for you. At Proweaver, we can help you in customizing a website that’s fit for your healthcare business. From the design, functionality to content, we’ll give you the final product for review and modify it as you like. All you need to do is choose the website that’s to your liking and provide us with the information you want to be on your site. Then, we’ll send it to you for final review before launching it.
When you have your own website, it’s a place on the Internet wherein you can fully entertain your patients and even give them more comprehensive information about your healthcare business and what you do. Having an easy-to-navigate, responsive website can also do wonders for your customer service. Often, when you do it yourself without prior knowledge of website design, your website might not have the same level of function as other websites that are done by professionals. And with this, your online marketing strategy will suffer. 77% of online marketing agencies believe that if a website has a poor UX, customers or clients will see the business as unreliable.
That’s why if you need assistance with your website design, enlist the help of a professional team that provides quality outputs yet cost-effective prices.
Search Engine Optimization (SEO)
Once you have your website, it does not end there. If your patients cannot find your website on the Google search engine or your clinic on the Google My Business listing, then they’ll have a hard time locating your clinic or facility or even reaching you. With this, you’ll need to perform search engine optimization (SEO), so your organization or facility’s name can be visible on search results.
If you don’t have prior knowledge of SEO, then you can have professionals help you. Proweaver has a team of SEO specialists that can help you optimize your website through content creation, link building, setting up your Google My Business listing, and other tactics used to make it easier for Google to find your website. We also have capable content writers who can help create quality content that will help provide your prospects with information about your business or other topics that are related to your business.
Know that according to Think with Google, 77% of patients use Google before scheduling an appointment. Over 50% of them use it to get general information about the provider. And this is where your SEO-ready website and other forms of content come in. When you make use of SEO tactics to boost your online presence and rank high on search results, you’re sure to help more patients in your area and acquire more revenue.
Let our team at Proweaver help you reach more people through our expertise in search engine optimization.
Social Media Management
Everyone now has their eyes on social media, even healthcare businesses. If your small healthcare business does not even have a slight social media presence, then it’s hard for your patients to know more about you and the legitimacy of your business. The usual social media platforms healthcare businesses usually go for are Facebook and sometimes even LinkedIn. According to the GlobalWebIndex, 69% of adults use Facebook, and 76% have visited the platform in the last months.
If you have a Facebook page, then you can make the most out of it by updating your audience with information and announcements about your clinic.
This boosts engagement, which will ultimately help with customer service. With over 53% of the world’s population on social media, your business must have an effective social media strategy to reach your targeted audience.
If you don’t have the time to constantly update your social media page, then allow our social media management experts in Proweaver to help you. We have a team of experts who specialize in developing an effective social media strategy for you, updating your page with content at a certain schedule that can be seen by your target audience, and help boost your content, so you can reach more people who may require your services.
From the content and images used to respond to reviews and concerns on your page, our team can handle your social media presence and report back to you about our progress.
Do you need help in managing your social media presence? Let our team handle it today!
Now, this is where it gets a bit technical. Web hosting is where all the files of your website are in. This is what you’ll need to build your website and keep it active.
So you might be wondering, what about a domain name?
Your domain name, on the other hand, is the address of your website. Without it, your target market might not be able to find your website. The domain name and web hosting go hand-in-hand in keeping your website on the Internet.
Proweaver provides web hosting services for small healthcare businesses at cost-effective prices. What makes us different is that since we cater to small businesses, we offer web hosting rates that will fit your preferred price range. When you avail of our web hosting services, you can expect FTP Access, WordPress Support, and more.
Get your website designed and hosted by our team and start your online marketing journey today!
Now that you have a website, what’s next? Other than consistently updating it for search engine optimization purposes, you need to make sure that the website your target audience visits is running like a well-oiled machine.
Running a website is like having your own vehicle. For it to work properly, it needs to be updated and undergo regular maintenance. If not, your website may be prone to hacking, which could compromise the safety of your patient’s information. At the same time, it damages the integrity of your site, as well as compromising its speeds. With this, your prospects are sure to turn to a provider with a website that’s running and able to keep their information secure.
If you consistently maintain your website, it ensures site protection, improves the number of visitors on your site, fixes bugs that might have popped in every now and then on your site, and more.
When you have your website designed by Proweaver, you can avail of our website maintenance package at a cost-effective price as well. You can guarantee that our web development experts can update and perform site maintenance on your website, so it can run easily and ensure an excellent user experience for your target audience.
Graphic Design and Video Content
Do you need other collaterals and perhaps even video content to promote your healthcare business? Being a healthcare business, you might be thinking that aesthetics don’t necessarily matter when it comes to marketing your services. However, it does play a part in spreading correct information to your patients and even grabbing their attention to what you want to tell them.
According to HubSpot, 70% of companies invest in content marketing, which includes visual marketing strategies. And nowadays, the primary form of sharing content is video. This is because, according to research, when people hear information, they are likely to only remember 10% of it 3 days later as opposed to when there is a relevant image associated with the information, then 65% of the information would be retained.
With healthcare, you’d need something eye-grabbing and engaging to grasp the audience’s attention so they can retain the information given and remember it.
Don’t have a knack for creating images or collaterals for your healthcare business? Don’t worry! Proweaver has a team of graphic designers to help create logos, images, and other collaterals that reflect your healthcare business’ image and gather more traffic either on your social media page or your website. We also have video editors who are equally skilled in creating engaging and seamless videos that present the information you want to give your audience.
You don’t have to rack your brain too much to come up with designs for your business alone. Work with our talented design and video team to help you with your visual online marketing campaign.
Start Your Digital Marketing Experience with Proweaver
Proweaver has all you need to develop an effective online marketing campaign for your small healthcare business. We’ve worked with numerous home care, home health care, pharmacy, clinics, and other healthcare businesses around the world for 15 years. Our team has created numerous websites and has helped many businesses improve their online presence.
The benefits of working with a company like Proweaver is that you get high-quality results at a cost-effective price. With us, you can guarantee the following:
- Responsive Website
- Unlimited Revisions
- FREE Logo Designs
- FREE Copywriting
- Royalty-Free Photos
Are You Still Starting Out with Your Business?
Don’t worry because we have experts who can help you get started in creating a unique brand for your healthcare business. We work with you in creating an identity for your healthcare business online and come up with logos, concepts, and other marketing strategies that will help set you apart from your competition.
Promoting your healthcare business online can be a challenge, especially with more and more businesses turning to online marketing for traffic and revenue. But when you partner with us, you can rest easy knowing that you will have your phone ringing and help more and more people get the care they need.
Start working with us today by calling our representatives at +1 (800) 988-3769.