The goals non-profit organizations try to achieve are not easy tasks. In fact, due to the wide-ranging objectives and issues non-profits try to address, they require as much visibility as possible.
There are different kinds of non-profit organizations operating around the world. Some of them are focused on improving poverty conditions, promoting the rights of a certain sector, enhancing access to education, and many more. It is in the nature of these organizations to seek solutions to systemic problems that require a huge workforce, adequate funding, and sufficient support. Without the help of a larger network, a non-profit will be hindered from reaching their objectives.
The current age of connectivity brings great advantages for modern-day non-profits. With the internet, there are various improvements in the tools that non-profits may use to bolster their overall visibility. The better availability of help can make a non-profit’s goal easier to achieve.
Social media makes it easier to reach people.
Having an online presence makes it easier for potential help to be informed of the goals of a non-profit organization. With the advent of the digital age, there is an estimated number of 3.1 billion people worldwide who will be online by 2021. This means, with an effective social media campaign, there is a massive potential for visibility. This can help non-profit organizations gather sufficient support to make their operations a success.
The digital platform removes physical borders
Prior to the accessibility of the internet, a lot of non-profits need to rely on their immediate contacts for any kind of assistance. They have to create better connections and apply for sponsorship or funding from different entities – governments, non-governmental organizations, private persons, and civil society – in order to forward their objectives. However, with the popularity of cyberspace, physical borders and proximity no longer define the extent of a non-profit’s visibility. A non-profit organization, regardless of where it is, can gather support from anyone across the globe. This effectively removes the hindrances formerly brought by physical borders.
Becoming online makes it easier for people to reach a non-profit.
Help is always a two-way process. The organization asking for help requires a platform where it can successfully advertise the help it needs. At the same time, a willing sponsor needs a way to easily send help to a non-profit in need. At times, an inconvenient transaction may discourage potential help from completing their donation. Through various internet and social media platforms, this accessible connection is established, reducing the risks of losing willing contributors.
Social media opens ways for extended advertising or digital marketing.
Looking at the various marketing strategies of the past, all advertising initiatives had to be done firsthand by an organization. Apart from word of mouth referrals, there are no other ways by which an organization can get a non-org-initiated advertisement. However, with the age of the internet and social media, individuals and supporters can now perform their own initiatives in promoting a certain non-profit organization. The advertising is no longer organic to the organization itself. Through shares, comments, and even likes, the advertising of a non-profit organization is greatly extended and amplified.
Given the advantages that a non-profit organization can gain from the internet, it is high time that it invests in a better digital marketing strategy to improve its overall visibility in the cyber realm. This 2020, there are many different trends that non-profit organizations can utilize. These initiatives, when done right, can greatly help a non-profit organization in gaining needed support. Given our expertise in digital platforms, we at Proweaver suggest the following marketing strategies as necessities for every non-profit organization, especially in 2020:
Create an official website
Every non-profit organization needs to create a custom website so that it may better reach individuals who might be willing to help the cause. Having a custom website is a necessary investment as it allows a non-profit to publish the information needed to invite a person to donate to its cause. Given that helping a non-profit organization requires a resource contribution, individuals donating would like to have some assurance that the resource they are donating is indeed going to a good cause. Through an official website, the non-profit can better promote its accountability. Through the information published, relevant project details, and documentation, a person will be convinced of the legitimacy of a non-profit organization. Proweaver, a custom web design company, can help you create a professional website.
Improve website design and functionality
Although having a website is a great leap forward, it is not enough to boost a non-profit’s visibility. The important factors to consider are the features and functionality of an organizational website. Given that there are a lot of internet scams and cybercrimes happening through websites, having a convincing website is important for any organization that seeks monetary donations. In cyberspace, the website of a company or an organization serves as its identity. As such, the website should be professionally and beautifully made, like those websites created by Proweaver. Additionally, it is better to create a website that is fully equipped with the necessary features and online forms. This can make the entire process of helping much more convenient for willing donors and sponsors. This added convenience might just be the necessary push needed by an individual who wishes to donate or contribute to the cause.
Publish relevant and accurate content
Non-profit organizations, being workers of civil society, are expected to be knowledgeable of the conditions of the sector of society that it is serving. In line with this, it is expected that a non-profit can publish relevant content that effectively explains the mission of a non-profit organization and its corresponding initiatives. This is a good way to further promote the legitimacy of an organization to the online audience. By creating relevant and accurate content, an organization can gain the trust of a potential donor, sponsor, or volunteer. Apart from the general message forwarded in the published content, the grammar and accuracy of the content also matter. Well-written website content helps better convince readers of the genuine work being done within a non-profit organization. Having these elements in place will assure a better response from the target audience. Most importantly, relevant content is also an effective way to reach more people, awaken compassion, and gain the help needed.
Post consistent updates through blog postings
Blogging is also an effective way to stir public action and gain better visibility. Communication is not only an informative means, but it is also a creative process. Simply put, as social beings, it is the tendency of human beings to be affected by the stories they read. A feeling of accountability and responsibility is borne on every individual after they are exposed to the harsh realities experienced by another human being. By publishing thought-provoking and action-inducing blog, a non-profit can effectively invite an individual to contribute to its cause. Apart from the human-emotional factor of blogging, blogs can also be effective ways to bring legitimacy to a non-profit organization. Blogs can be a way to inform the general public of the developments in non-profit programs, projects, and area conditions. Reliable and consistent information dissemination can bring success to a non-profit. At Proweaver, we also offer excellent blogging services. Our experienced content writers can create blog articles according to your desired topic. This way, we can help you better improve the visibility of your non-profit.
Explore Search Engine Optimization (SEO)
In the most general sense, SEOs improve your visibility in search engine queries. In this digital age, a lot of people are guided by search engines in looking for the information they need on the internet. Search engine optimization refers to the process of making a non-profit organization more visible to search engines. Essentially, search engines rank different websites according to an algorithm. This algorithm changes over time, making it necessary to be proactive in creating an SEO strategy. When a person is searching for something in the search results, the chance of them scrolling through the next few pages of the search results is highly unlikely. This means, even though a website is present on the internet, the assurance of individuals reaching it through a search query is highly unlikely. By adhering to the standards set by search engines, a non-profit organization can rank higher in search results, significantly improving its click rate. This can lead more individuals to a non-profit’s website, potentially increasing the number of interested donors, sponsors, and supporters. There are many different ways SEO can be done. By skillfully integrating various relevant keywords on your website, an SEO specialist can make a search engine better recognize what your website is about. In turn, search engines will rank your website significantly higher. Creating an effective search engine optimization strategy can’t be done by anyone. It requires skills in keyword analysis, sufficient knowledge in search engine ranking mechanics, and experience in implementing search engine optimization. Our SEO experts at Proweaver are skilled in providing SEO support.
Utilize the different available social media platforms
Although there are many different individuals on the internet, they are not all concentrated on a single platform. As such, to improve a non-profit organization’s visibility, it is important to be present in as many social media platforms as possible. Among the most popular and most commonly used social media platforms include Twitter, Facebook, and Instagram. Apart from creating accounts in the said social media platforms, a non-profit must make sure to publish quality postings for their accounts. Posts should not only be used for informative purposes. These will also be useful by providing audiences with a way to interact with non-profits. Having interactions increases the chances of gaining likes, shares, and audiences. Ultimately, this increases the chances for organizations to gain the help it needs. It could also help to boost your page content. This way, even those who did not previously know a non-profit organization can be exposed to its advocacies. While at it, it is also best to integrate various social media accounts with the official website and vice versa. This way, a non-profit may connect its various platforms and centralize its digital marketing initiatives. To help different businesses and organizations in improving their online visibility, Proweaver also offers social media marketing services.
Integrate chatbots into your digital marketing strategy
With the increased convenience offered by a highly digitalized and automated world, loading times and wait times have significantly lessened, and so has the patience of many individuals. As such, it is best to be active in responding to the different concerns of potential donors and sponsors. Unfortunately, many challenges make it difficult for non-profits to be active in their social media platforms 24/7. Time difference, availability, and general work capacity can greatly hinder an organization’s responsiveness to possible concerns and inquiries. However, this does not make non-profits totally hopeless. A chatbot is a modern-day technology that is capable of addressing this concern. According to statistics provided by singlegrain.com, due to the efficiency of chatbots in addressing basic inquiries, a projected 85% of the customer service industry will be powered by chatbots beginning 2020. This artificial intelligence presents various benefits as it can operate 24 hours, resulting in instant responses to possible chat inquiries. It will be able to handle the different basic inquiries without delay. Not only that, but having an activated chatbot is also much cheaper than hiring someone to address chat inquiries. Modern-day problems require modern solutions. As such, Proweaver has been proactive in adapting to the possible services a client may need, such as adding AI chatbots. Let us know if you need our assistance.
Implement some video marketing strategies
Video marketing is becoming one of the most effective strategies in improving visibility by far. Given most online platforms are now optimized to cater to video formats, videos have been gaining a reputation in the marketing field. Video marketing is one of the most popular advertising strategies at the moment because it is the easiest media content to consume. Compared to written marketing strategies, it will take a shorter time to watch and digest a video. Additionally, it takes less energy to understand a video, making it easier for a lot of social media users to watch multiple videos in one sitting. On the other hand, it would take much more effort to read an article, making fewer people more willing to consume this kind of content. Apart from the technical advantages of videos, human factors of content consumption should also be considered. Videos are one of the most effective ways to get a message across because visual content, especially involving the advocacies for less fortunate individuals, will greatly appeal to human emotion. Emotions are one of the driving forces that encourage an individual to act. With a professionally made video, non-profits will be able to connect with their audiences, allowing them to gain additional support and funding for their programs and projects. Video marketing is known to yield the most audiences as these are also among the most sharable contents.
Try seeking the help of various social media influencers
With the accessibility of various social media platforms, a lot of individuals have made names for themselves as social media influencers. These internet celebrities are those who have garnered a huge following on social media through their relatable and appealing posts. Many businesses and brands often seek the assistance of these influencers by providing them with free products. In exchange, influencers post these products to their social media accounts. With the influence they have and with the general desire of their following to be more like their idols, these celebrities are capable of convincing their followers to purchase a certain product through their endorsement. Unlike a lot of actors, actresses, and singers, social media influencers tend to be more accessible and easier to contact. This makes them ideal for individuals to seek help from. The assistance of influencers is not only for brands with products to sell. In fact, even non-profits can benefit from an influencer by requesting to be featured in an influencer’s timeline. A lot of social media influencers will be more than willing to help a noble cause. By having an endorsement from them, their following will likely take the time to learn more about the cause of a non-profit organization. This exposure can be very beneficial in bringing in a lot of support for an advocacy. Additionally, influencers often have connections to other influencers. One influencer can start a major campaign bringing awareness to an advocacy. This will encourage other influencers to support the said campaign. In creating a digital marketing strategy, it is best to be creative by utilizing the different possibilities to improve visibility.
Make use of google search advertisements
Compared to random advertisements along the sidebars of different popular pages, paid google search advertisements have a higher chance of getting clicks. An advertisement located on a popular website may not be convincing for some due to how unrelated it may be to a person’s search query. If a non-profit organization decides to invest in these kinds of advertisements, there is a chance that this is just money wasted. There is no assurance that the advertisement is targeted to the kind of audiences who would be attracted by an advertisement from a non-profit organization. By placing a non-profit organization on the top of various search results, the website visibility becomes significantly improved to the right audiences. This will lead to more people visiting a non-profit organization’s website. Paired with quality content, this is a very strategic method of gaining more support for a non-profit organization. It is very important to be strategic in pushing for advertisements. Unlike most of the strategies mentioned above, having an advertisement is not free. If the desired results are not accomplished, this will lead to a negative for an organization. However, when done right, google advertisements are known to have significant returns. This is among the different investments a non-profit organization can engage in to better promote their cause. In order to create smart decisions in google advertising, it is best to seek the advice of digital marketing experts like those of Proweaver.
Why seek the help of Proweaver?
Although a lot of the tips and tricks mentioned above can be done without the help of an expert, it would still be best to seek assistance. When done wrongly, these marketing strategies will not produce a significant return on investment. In fact, it may even incur costs that may not be recovered. For example, creating a website can be very advantageous in promoting the visibility of a non-profit organization. However, without expert help, website creation can burn a lot of resources. Worse, without enough experience in developing a website, the project may end up a complete failure. The custom website design initially envisioned may not translate in the final output. Eventually, this will double the cost as an expert will be needed to fix the initial website. Not only that, but it is also important to remember that promoting visibility can swing in two directions. Without having the assistance of an expert, the attempts for publicity may bring more damage than good. In terms of search engine optimization, when an individual is not experienced in SEO, they may bring down the ranking of a website, instead of improving it. This will make a website even less accessible to potential audiences. For content creation, without skilled content writers who are accustomed to digital marketing strategies, a content written may not achieve its objective. If a post ends up with no engagements, then a lot of effort is wasted on ineffective content.
Don’t take this risk. Instead, seek the help of experts. With over 14 years of experience in the field, we at Proweaver can assure you of impressive skill, quality, and dedication. You won’t regret seeking our help. Our team is composed of web developers, social media specialists, search engine optimization analysts, and content writers – all the help needed to forward a successful digital marketing strategy.
What are you waiting for? Get in touch with Proweaver today!