Video marketing on the Internet has become increasingly popular over the years. More and more marketers are finding it essential to create video content for their online marketing campaign (adding it as part of their website design features and their social media marketing strategy).
Why? That’s because marketers see the high ROI (Return on Investment) video marketing has for companies. In fact, according to Wyzowl, 9 in ten (89%) video marketers agree the video content does perform well in terms of marketing.
As a small business, you might be wondering if using video marketing is too much of a reach for your business that’s starting out. However, many new businesses are using video marketing in their campaign from the get-go already. You’re never too small to use video marketing in your online marketing strategy.
Video Marketing in a Gist
As the name implies, video marketing utilizes videos to introduce your product, service, or business to your target market. Using video increases engagement, educates your customers in a more audio-visual way, and reaches your audience with a new medium.
As video marketing has become popular with companies, the competition has increased as well. According to Statista, the ad spend for video in the US has hit $9.95 billion, and it’s expected to increase in 2021. But that doesn’t mean you shouldn’t invest in creating video content for your business.
As a matter of fact, it’s a great opportunity for you to maximize video marketing. Social media platforms and search engines favor video content and are helping businesses reach their target audience easier if you plan out and execute your video marketing strategy right.
Video marketing is a great way for your business to establish itself in its respective industry. When you create quality video content for your target audience, you’re sure to get the results you want. Nowadays, when everyone’s attention span is shorter, video has become a marketer’s greatest tool in selling a product.
And this could be your business, too.
Why Should Small Businesses Maximize Video Marketing in the Coming Years?
Are you still having second thoughts about making an effort in marketing your business or service through video? If so, then in this article, we give you a few reasons as to why you should.
Being in the business for years, we’ve helped numerous businesses from different industries make use of video marketing to improve their traffic and conversions. And we can say we’ve seen excellent results.
Here’s why you should invest your time and money in video marketing:
- It Helps You Rank Higher in Search Results and Expands Your Reach in Social Media
- It’s a More Engaging Way for Customers or Clients to Know About Your Business
- It Builds Trust and Credibility
- It Influences Buying Decisions
It Helps You Rank Higher in Search Results and Expands Your Reach in Social Media
As mentioned before, the search engine loves video content. If your website design features a video, then it can help boost your ranking on the search engine. According to BACKLINKO, having video on your website acts as a quality signal for Google’s search engine.
At the same time, when you have a video on your website, it increases traffic. How? When someone watches a video on your website, they tend to stay longer, thus, signaling the search engine about the high volume of traffic you have on your website.
Also, this holds true for social media video marketing campaigns. When you use video content for your posts, the reach is significantly bigger compared to static images. Social media platforms, like Facebook, want users to stay longer on their websites. Thus, they reward posts with videos with more engagement compared to posts with links to other websites. So if you’re planning to promote your expertise or service merely through a blog, you won’t see as many results compared to a video.
It’s a More Engaging Way for Customers or Clients to Know About Your Business
Since the pandemic, a lot of people are consuming video content, which gives businesses immense opportunities for video marketing.
According to OBERLO, 85% of users in the US watched online video content monthly on any of their devices. Also, 54% of consumers want to see video content from a brand or business they support. With this, you can see the increasing demand for video content.
Video has become the preferable type of content, so consumers are now expecting businesses to lean more toward providing more video content. Of course, you need to produce high-quality content that can compete with the ever-innovating landscape of video marketing. Don’t just settle for plain, boring imagery that does not portray your brand to your customers. Make sure to give them dynamic, relevant content that they will remember.
At the same time, when you engage in video marketing and offer quality content, it also allows for social shares. This will, in turn, expand the reach of your video and welcome more conversions.
It Builds Trust and Credibility
Building trust is crucial in getting more conversions. And by creating high-quality video content that’s informational or relatable, you’re building their trust or capturing their interest. Rather than outright selling them a product, appeal to their emotion by relating to them or providing them with valuable information.
Make sure to plan your video content wisely. Creating a video that effectively speaks to your target market can foster trust and get them to take it to the next step in the marketing funnel, perhaps purchasing your product or service.
It Influences Buying Decisions
What’s great about videos is that it’s super easy to consume. Even the laziest buyer would go through a video if they are interested in how you present it. With this, if you are strategic about your video marketing strategy, you can make an impact on your target market’s decision-making.
According to Forbes, 90% of customers have said that videos have influenced their buying decisions. Why should they choose you? How are you unique from your competition? Show your unique identity and your product or service’s benefits through an impactful video.
Video marketing has made a significant impact on online marketing today. It is now the most preferred form of content for consumers. Thus, these days, marketers invest so much in video marketing, just to get the high return on investment (ROI) they want.
Don’t be left behind on the video marketing trend just because you are a small business. Nowadays, you have the tools available to create high-quality videos to market your products or services. You can also get experts to help you create these videos at a cost-effective price.
How We Can Help Your Small Business with Video Marketing
Proweaver has worked with numerous businesses for their online marketing needs, including video marketing. We have a team of design experts and video creators who can work with you in making your video marketing campaign and create quality video content that helps increase your website traffic and ultimately, gain more conversions in the future.
For more information about our services, feel free to call us at +1 (800) 988-3769.