So, you have finished launching your business. It went over well—you were able to gain a small yet loyal customer base.
But of course, your dream doesn’t end here. Like any small business, you want to expand and obtain an even bigger audience.
We totally understand this. And because we know that growing your list of clients can be challenging, we decided to make this post.
Here, we will share some tried-and-tested tips that can help you acquire more clients—ranging from must-have website design features to social media and more. Ready? Let’s get started:
7 Handy Tips That Will Help Your Business Gain More Clients
Know Your Target Audience
Every business has a different marketing strategy from the next. That being said, your company needs a marketing plan that is uniquely yours. It should strive to meet YOUR goals and YOUR objectives—not your competition’s.
So in order for your business to gain more customers, you must know exactly who your ideal customer is.
Ask yourself these questions to narrow that down:
- What is their demographic?
- Where do they reside?
- What is their age?
- What kinds of online services do they use?
- How do they find products?
Once you figure out the answers, you can create an effective marketing strategy for your business and get a wider audience that can convert into paying customers.
Invest in Content Marketing
What is content marketing? Well, it is the process of developing and sharing relevant and valuable content to attract and maintain a targeted audience.
Compared to paid advertising, you cannot expect instant results from content marketing. However, it will be more beneficial to your business in the long run.
You may experience no results at first. But wait a few months; you will eventually enjoy the fruits of your labor. Think about the visitors, leads, and customers you can gain for your business!
Content marketing involves:
- Relevant topics
- Quality content
- Search engine-optimized posts
- Reader-friendly content
- Consistency in creation and promotion
Be Present on Social Media
These days, having social media pages are not an option—they are a requirement.
People use social media for other purposes besides staying connected with friends and loved ones. They consider it important for customer support and finding products or services they need.
If your business cannot be found on Facebook, Instagram, or any of the social media platforms out there, who do you think your potential customers will turn to? That’s right—your competitors.
However, it is not enough to create an account on social channels. You need to post consistently, answer both positive and negative feedback, and remind people why they followed you in the first place.
Create a Website with the Key Website Design Features
Your business’ website is basically your online identity. It tells anyone who visits it all about the company you run.
Therefore, you need to make sure it sends the right message. Otherwise, don’t get surprised if visitors will go right back to Google to find a site that looks more trustworthy.
You can’t settle for an outdated website. To stay leagues ahead of the competition, your site needs website design features like:
- Quick load time
- Mobile compatibility
- Browser compatibility
- Well-planned site architecture
- Scannable content
Use Google My Business to Your Advantage
If your target market is primarily local, you will surely love Google My Business.
For example, if someone in Connecticut searched for “pizza shops near me” and your restaurant happens to be in that same area, then you will appear among the top searches.
When they check out your profile and see that it has good reviews, then they will see you as a restaurant worth trying.
Make Search Engine Optimization Your Friend
What happens when your site is the first thing that appears on the first page of Google? Traffic. Lots of it.
Search engine optimization, or SEO, is one of the biggest contributors to this. If the pages on your website use optimized keywords, they have a higher chance of ranking high on searches. This is because they give someone the answer to their query.
Do Not Shy Away from Email Marketing
Let us get real here. While having a website can do wonders for gaining more customers, most first-time visitors will not avail of your products or services right away.
This does not mean their visit to your site was useless, though. You can eventually gain them as customers through email marketing.
Email marketing starts with something known as a lead magnet. This can be a discount, a free PDF, or a free quote of your services—something that will intrigue visitors. Basically, what happens is that you offer them these things in exchange for their email address.
Then, once you get their email address (and provide the offer you promised them), you can send them newsletters and other valuable content. This helps you build trust and rapport with your audience and, if they really like what they read, you can convert them to loyal customers.
These are just some of the many benefits of email marketing:
- Wide reach
- Easy to segment
- Easy to automate, setup, and run
In this day and age, getting plenty of customers can be a challenge.
But as long as you are driven and patient, you should be able to reach your goal. Just keep these tips in mind, and don’t be afraid to do a little trial and error!
Let Proweaver Help You Land More Customers
With Proweaver by your side, it will be much easier for your business to reach a wider group of people.
Our digital marketing services have helped thousands of clients over the years with their business objectives. Whether you need a site with the most up-to-date website design features, well-written blogs, some SEO magic, or all of the above, you can count on our team!
You will not regret partnering with us. But don’t take our word for it—try our services yourself and learn why we are a go-to for small and medium-sized businesses.
Reach Out to Us
Would you like to learn more about the digital marketing services we offer? Please feel free to get in touch with us at +1 (800) 988-3769. One of our representatives will assist you with your inquiries. We can’t wait to hear from you!