Have you heard of social media management for businesses yet? It comprises several strategies, including scheduling your posts, analyzing your audience, and posting (or sometimes re-posting) content. All in all, the main goal of these strategies is to help your business reach a bigger audience.
How does social media management benefit your business?
- It increases brand awareness.
- It pulls in more inbound traffic.
- It improves search engine ranking.
- It boosts conversion rates.
- It gives better customer satisfaction.
- It inspires added brand loyalty.
- It establishes brand authority.
Social media management helps your business stay on top of the competition. Would you like to get started with it? Keep reading!
How can you make social media management easier for your business?
Getting into social media for the first time can be overwhelming. There are a lot of factors to consider. How are you supposed to keep up with the rest of the competition? Don’t worry, Proweaver has prepared a list of strategies that you can use. To be successful in social media management, you must:
Prepare the plan.
Yes, it can be tempting to just get started with posting. But, that wouldn’t be a smart move. You wouldn’t want to go blind without a concrete tactic, would you? Without a plan, you can’t close in on goals or achieve objectives. In the end, it will render your efforts ineffective. If you don’t want that to happen, here’s what you can do:
- Create short-term and long-term goals.
- Check the competition.
- Perform a social media audit.
- Get inspiration.
- Use a social media calendar.
Select the right platform.
Where does your audience usually spend their time? Do some research depending on the demographic you’re after. Once you know the details, it will be easier. You can focus on creating posts for specific social media platforms.
Don’t stick with just one social media app either. Broaden your scope to reach more prospects. Keep an open mind with what’s new and update your social media pages regularly.
Know the audience.
What is the main persona of your consumers? Are they working adults, seniors, or teens? Dig deeper into the details with the help of social media analytics. Many online tools can take care of the task for you.
Targeting your clients’ needs and spending habits is a lot easier when you have information. It also allows you to execute your tactics in the best way possible.
Build the relationship.
What’s so great about social media is that it allows you to directly connect with your audience, with no middle man needed. Thus, there’s no distortion of the message that you want to give. Your prospects and followers will come readily. It is all because of the positive relationship you built with them.
How do all these benefit you? A positive relationship means positive cash flow for your business. But great relationships aren’t built in a day. You have to put in a bit of effort time and again.
To achieve such a goal, you can make use of Facebook groups and other social channels. Connect with the influencers in your industry to build brand trust.
Expand the demographic.
You have the first half covered. Now, it’s time to move further and reach more of the audience.
How is that possible? You can use targeting tools to direct your posts to interested parties. Facebook has this as a built-in feature you should try.
Add the visuals.
Your content might be good, but you still need something extra. What would really make it pop out of the page? Great visuals, of course.
Posts that come with a visual component are more likely to get the attention they need. If anything, you can say it’s the same thing with custom web design. The more pleasing your display looks, the more clients will crowd toward it.
Boost the quality.
Visuals make a good addition, and so does the number of posts you shell out in a day. But, in the end, it’s still the quality of your post that matters the most.
Followers and clients want to consume posts that offer value, not just those that sell. You can focus on these by creating content that can teach, inform, and instruct.
Use the proper tools.
A job is always made easier when you have the right equipment on hand. But with social media management, what tools are you supposed to use?
This helps you centralize any mentions or messages directed to your company.
This enables you to make in-depth analytics reports.
Pocket and Buzzumo
This lets you share credited content from other quality posts.
Monitor the responses.
Responding to comments and messages is a must. This sentiment applies no matter how big or small your business is. Timely replies and solutions to client concerns help more than you think it does. It delivers client satisfaction and brand recognition.
Still, you need to be aware of what conversations involve your business online. With close monitoring, you can readily give your audience the response they need.
Track the results.
What works and what doesn’t? Knowing these will help you. These can prevent you from making the same mistakes over and over again. Plus, it guides you to improve your social media management.
By the time you determine how well your baseline strategy works, it’s time to move forward. To do this, make use of the analytic tools we have posted above. It’s absolutely okay to start small. What’s important is you keep growing.
What are the social media management mistakes you should avoid?
There are good choices. Then, there are bad choices. Knowing the wrong moves helps. It guides your social media management scheme on a better track. At all costs, you should avoid:
Not making a long-term commitment.
A lot of new businesses get excited about launching their social media pages. But, after a couple of months or so? These become barren spaces on the internet.
We understand that business owners such as you are often busy with other things. But, it really does help to take a couple of minutes off of your day for social media management. Of course, you don’t have to finish everything in one sitting. Still, working on each task a little bit is better than not working on it at all.
Not updating the page regularly.
Your profile picture and cover photo look great. You have an eloquent “About Us” page readied. On top of that, you even have an app that helps you generate leads. All these should be enough to take care of your social media management needs, right? Wrong.
It takes more than that to succeed in social media management. First of all, you should make it a habit to update your page regularly. This shows your followers that your brand is committed to continually improving itself. It also keeps clients on the lookout for what’s new with your brand.
Once your social media page becomes inactive, it will be hard to get it back up again.
Not being careful about automated posting.
You’ve seen how convenient it is to get blog posts automatically posted. No hassle, no delays. All you have to do is just give out instructions and sit back. Then, you can enjoy getting the work done for you. Easy, right?
However, there is a catch. Automated posting can turn to spam when it does a series of updates within short minutes. This can trigger your followers to hide your page—or worse, unfollow it. You also have to acknowledge that your clients are smart. They can tell when you’re only copy-pasting content from one resource. This looks insincere and gravely hurts any online reputation you have already made.
How should you deal with it then? Be mindful of the posts you publish. Follow the right syntax for each platform. This small trick makes your posts look more genuine to the public.
Not spacing posts.
There’s nothing wrong with publishing a great volume of posts. It only becomes a problem when you have too many posts in a short span of time. But how many posts is too many?
Well, that will really depend on the platform that you are using. Each social media giant has its own set of rules you have to abide by. But, as a rough estimate, giving out 1-5 posts per day should be the sweet spot.
Remember, don’t dump them all at the same hour! Schedule your posts throughout the day. Note down the time when your followers are most active. Doing so helps them stay in tune will all your posts.
Not posting at all.
Too much of everything is bad, so they say. If posting too much is a problem, so is not posting at all. Leaving your page like a ghost town after creating it is a big no-no. It can discourage your current followers from checking your page.
Just think about how they feel. Taking more than a week to post new content is never good. It can discourage prospects from following your brand. After all, what’s there to follow when there are no posts?
Having limited time is one of the main pet peeves of many business owners. Well, you can overcome that by making posts ahead of time and simply posting them on schedule. Or, you can also ask us to take care of it for you, on top of managing your custom web design.
Introducing your brand to social media isn’t just about making an online presence. The whole gist of it is to get in touch with the crowd. Dive deep and learn what people want. Help them get what they need.
What does this do for you in return? A lot of things. It’s not just higher conversion rates and revenue, either. Having established social media management helps. With it, you can earn brand recognition and customer loyalty—two of the most important factors that will help your business flourish in the long run. In the end, isn’t that what you really want as a business owner? If you agree, then it’s the prime moment to get started on social media management.
Do you need help with social media management for your business?
Whether it’s social media management or custom web design, we are here for you. We have skilled experts on our team. They are also experienced when it comes to tackling different requests. In fact, as of the moment, we cater to many clients from different industries. (Come and see the work portfolio we have on the website!)
Would you like to observe our prowess with your very own eyes? No problem! We can give you a FREE sample of the social media management content that we offer. On top of that, you can request a FREE mock-up design of the business website you have in mind, too. Not just one design either―but two!
If you think that is quite a good deal already, we have more services to offer. In case you’re in a rush, we’re ready to complete your business website in as fast as three days! Most web developers would need at least a couple of months to execute such a feat. But with our team, every task you need to be done is completed promptly.
What services do you need? Speak with one of our representatives now.