Chatbots are becoming more and more popular over time. Whether they are notification bots or AI bots, many businesses are seeing the potential of chatbots in helping them achieve business success. Those who first took advantage of using the chatbots are now reaping its benefits.
While large corporations may already be enjoying the rewards of using chatbots in their operations, small businesses can indeed follow in their footsteps. In fact, small businesses can reap a lot of benefits from using FB Messenger chatbots. Before enumerating the different reasons why your business should opt for this type of chatbot, let us first understand how a chatbox works.
What is a Chatbot?
A chatbot is a robot that is programmed to provide better customer experience. It does so by giving an automated response that adapts to what the users are saying. Chatbots can function either online or offline.
There are many different varieties of chatbots nowadays. The simple scripted chatbot is the most common variety. This chatbot is designed and programmed to provide responses to the questions that it will receive. Such responses are pre-defined and pre-programmed.
To demonstrate, the users will type and send questions to a chat box. Now, the chatbot will respond with a pre-defined answer. With this immediate response, there’s no longer a need to wait for a person to manually chat an answer. All the users have to do is to read what information they can see on the chat box.
Using Facebook Messenger Chatbot for Business
Facebook messenger chatbot is a great tool to use for your small business. How about your business? There are plenty of reasons why you should take this into consideration. Here are 6 of the most compelling reasons why you should be using Facebook Messenger chatbots as soon as possible:
Popularity of Facebook Messenger
A lot of people use Facebook Messenger. With Messenger, they can connect and interact with their friends. Due to the features and convenience that FB Messenger can offer, it is very popular among many people.
FB Messenger has a wide reach, even reaching a billion active users per month. In addition, its demographics are diverse. From older adults to teenagers, FB Messenger has a large number of users. It doesn’t matter where you are on the globe. For as long as you have connectivity, you can access FB Messenger.
You can use this popularity to gain a competitive edge for your business. Because of the wide reach of FB Messenger, you can also cater to a wider target market. You can reach almost anyone who has FB Messenger or an Internet-capable device. This means that there is a high chance that you get more potential customers with the use of FB Messenger. Now, that is a win for your business!
At Proweaver, we understand how Facebook Messenger and other platforms work. We also understand how they can impact your business in a certain way. Proweaver is not only a company that specializes in custom web design. We also offer a variety of web solutions, from digital marketing to social media management. Due to our deep knowledge of these fields, we can also add FB Messenger chatbots into your website or social media account. Our team makes it easier for your target market to get in touch with you on the Internet.
24/7 Online Presence
People sleep for certain hours a day. Sleeping is a basic human need. That is a fact. Your staff needs to sleep, too. That is why you set business hours.
Within this time frame, your customers, both new and potential ones, can inquire about your products or services or get more information about your business. This is also the time frame that your staff is awake. You expect them to do their job. Furthermore, their job is to address the needs of your customers. Answering their inquiries and giving them the information they need are also their responsibilities.
However, once the store closes and the business hours are over, there are no staff members available to take and answer inquiries. Your customers do not have anyone to reach out to if they need more information.
Now, not all people have the same schedule as your business hours. Their free time may not be within the time frame you have set for your business operations. In this case, they cannot reach you or your business during the time that your business is open. Given that they have no means of communicating with your business, they will most likely be looking for what they want or need somewhere else – your competitors. You will lose potential customers which will greatly harm your business.
When you use an FB Messenger chatbot, you can have an online presence at all times. With a round-the-clock online presence, your customers can get in touch with you at any time. Your business can cater to their needs even outside your set business hours. You have the chance to increase sales conversions before users forget what they are looking for. When you accommodate their needs right away, they can make decisions right away, too. As a result, they will end up choosing you over your competitors.
Providing Immediate Answers to Product or Service Inquiries
In relation to Reason #2, an FB Messenger chatbot gives convenience to your customers. This is because your customers do not have to wait until business hours just to get the information they need.
If ever they are in need of further information about a particular product or service you are offering, they can ask about it right away. If not, there is a tendency for them to forget what they want to ask about. This results in your business losing a sales opportunity.
When your current customers or potential customers wish to inquire about something, they can go ahead and use the FB Messenger. With the chatbot, they can get the answers they need. Chatbots are available to engage with your customers at any time of the day. They can provide simple responses to the basic questions that your customers frequently ask. You can opt to go with a basic chatbot for general inquiries. For more complex ones, a live human person can handle it.
Using an FB Messenger can also lead to fewer payroll costs. Think about it. If chatbots are handling simple inquiries, you do not need a lot of people to address customers’ concerns. You do not have to hire and pay people to man your accounts 24/7. Hiring a few personnel will be enough since they will only be handling the more complex customer inquiries and issues. This results in faster and more efficient transactions not only on your company’s part, but also on the customers’ side. All of these lead to better performance of your business operations.
Completion of Various Business Functions
You can program a chatbot to do almost anything you want it to do. The possibilities are indeed endless. A chatbot can complete a number of business functions as long as they are programmed to do so. These functions include sending links, catalogs, menus, and more.
Small businesses have a lot to gain if they use FB Messenger chatbots. Because these businesses only have simpler operations, the chatbots they employ can complete specific business functions with ease. This will make the entire customer transaction, whatever it may be, easy and quick.
Combining the use of FB Messenger chatbots with an innovative custom web design will be great for your small business. Proweaver can help handle the design of your website while also incorporating the latest trends to help push your business further. We have our creative web design team that will use the appropriate techniques to make your website as responsive as possible. Our team and your company can work together to make available and applicable apps, trends, and techniques that will push your business forward.
No Need for New App Installation
Facebook Messenger is on the Facebook platform. In addition, most phones already have the app pre-installed in their systems. Since this is the case, your customers do not have to install a new app on their phones because it is already there.
There are many businesses who develop their own business apps. These apps allow their customers to engage with their company to make transactions such as ordering and buying products or setting appointments, among others. However, customers can only use them if they install their apps. That will be a hassle on their part, don’t you think?
With FB Messenger chatbots, they do not have to go through all that. Customers love it when they do not have to take a lot of steps just to get what they want.
Synchronization between Messenger and Facebook Ads
Facebook Ads can help promote your business to Facebook users. They help increase the visibility of your products to your target market. Given that Facebook Ads are in sync with FB Messenger, you can take advantage of both to boost your business.
If you are using Facebook Ads for your promotions, you can also make use of FB Messenger to answer inquiries right away. Since they are already in sync, it will be convenient for your customers to get in touch with you through your Facebook Ads. Ads can lead your customers to a chatbot that will receive their inquiries and provide them with answers.
Making Your Decision
Of course, you will be the one to make the decision whether to proceed with using FB Messenger chatbots or not. As a business owner, you will have to thoroughly check how beneficial these chatbots are to your business. The reasons listed above are only there to help you decide on the matter. Take them into consideration. Ultimately, the decision is in your hands.
How Proweaver Helps Small Businesses
Proweaver offers a wide variety of web solutions to all of our clients, including custom web design. We understand how small businesses have little power to fight established companies in terms of large-scale marketing strategies. So, we provide small businesses with web solutions for cost-effective marketing strategies. Everything will start with the design and development of your own website.
The members of our team all have experience in designing and developing websites for any industry. Our web designers and developers are familiar and up-to-date with the latest trends in the field of web design and development. We also have content writers who are ready to write quality content for your website.
When it comes to designing your website, we make sure that it is the right one for you. We use every bit of our skills to create a website that is a true representation of your brand. Our team takes note of every important detail about your brand. This way, we can incorporate these details into your website. Through clear and constant communication, we can ensure your satisfaction.
Incorporating Facebook Messenger Chatbots
If ever you decide to have a website for your small business, you can always contact Proweaver. We are ready to start rendering our services to you at any time. Furthermore, we can discuss the inclusion of other web solutions, including Facebook Messenger chatbots, for your website. We make sure that we are able to capture your vision for the project before commencing.
Call us today. Our team is ready to listen to you!