Whether you are creating a start-up or running an established company, owning a business these days also requires you to understand the world of online marketing. After all, creating a user-friendly website for your brand and/or business makes it possible for you to compete in a larger market. Many businesses don’t realize that the whole process is more than just building and designing a web page. There are also other factors to consider when creating a custom web design, including search engine optimization (SEO), content marketing, and other factors that can help increase website traffic.
Naturally, you would want to build a strong online presence. But, how do you do that? How do you stand out in the highly competitive online market? This is where a professional web design company like Proweaver can help you. With over 16 years of experience in the web design business, we are able to handle all challenges and intricacies involved in building a high-traffic, user-friendly custom web design tailored for your business.
While there are website builders out there that offer users a platform to build their own website, these website builders don’t offer the full range of services that Proweaver can provide. Don’t make the mistake of cutting corners to save money when it could potentially end up costing you more in the long run.
Here, we list down 10 reasons why you should hire an experienced professional web design company:
Get Professionally Created Custom Web Design
Perhaps one of the biggest reasons why you should hire a professional web design company is that you can get professionally created custom web designs. In the highly competitive online market, it is highly important for you to establish a strong, unique online presence that separates you from the rest. As web design experts, we collaborate closely with our clients to ensure that we are creating a fully tailored website based on each client’s unique preferences and needs. From the overall website theme and color scheme to the website contents – everything will be prepared exactly as you want it.
Our seasoned developers and designers know the best web design practices that can help you make an impression on your target audience. Making your website fully functional, user-friendly, and aesthetically pleasing are some of the top goals of a professional web design company. You will not get the same level of high-quality work from a limited website builder or a non-professional web developer.
Get Access to Creative Talents
In addition to getting access to a professionally created web design, hiring a professional web design company gives you access to various creative talents. Owing to the creativity and skills that they’ve honed throughout their academic and professional experience, our talented web developers, graphic designers, and content writers can customize your website exactly how you want it.
Our experience gives us an edge over amateurs and beginners. For instance, inexperienced web designers may not be aware of the latest technologies and features that websites can now have – from well-placed hyperlinks, convenient payment buttons, to engaging images, and more. Our experienced web designers know where to place features like social media buttons, shopping carts, and more without compromising the overall design of the website. They also understand what it takes to create an aesthetically pleasing website that is user-friendly and can catch the attention of potential customers.
Get Access to Cutting-Edge Web Design Resources
As a top web design company, Proweaver stays on top of the latest web design tools and resources out on the market today. We have access to cutting-edge and professional resources, such as web development kits, web design tools, and more. Some of the web design tools and resources that we have are not readily available to most ordinary individuals. Not only do we have access to these cutting-edge tools and resources, but we also have the expertise and experience to use them well.
We can incorporate all of these web design resources to make sure that your website is up to date, free from bugs, and that it runs at optimal speeds. All of these professional resources would typically cost you a fortune to purchase on your own, but when you hire a professional web design company, that is one cost that you will no longer have to be worried about.
Get a Professional-Looking Website
You work hard to ensure that your products and/or services are of professional quality – you need to make sure that your website reflects that level of professionalism too. By working with a seasoned web design company, you can have a professional-looking website. Why is this so important?
Like it or not, people can and will judge your business based on what they see on your website. How your website looks and functions can directly influence peoples’ opinions about you, your products/services, and your business in general. If your website functions poorly, lacks informative content, and looks sloppy overall, most people may think that you are not a professional and that you don’t run your business very well. They may assume (whether consciously or unconsciously) that since you didn’t bother to create a professional-looking and well-functioning website that you won’t care enough about your customers’ needs either. This assumption can drive potential customers to your competitors who do have a professional-looking website – whether or not their products/services are better than yours.
Centralize Your Digital Campaign
There are various ways for you to market your brand and/or business on the internet, from social media platforms to e-commerce sites, and more. All of these platforms provide you with access to digital consumers from all around the world. Social media platforms, such as Facebook, Instagram, YouTube, Twitter and more boast millions of users whom you can easily market to. E-commerce sites, such as Big Commerce, Shopify, Volusion, and Wix provide you with a ready-made platform where you can launch your products and business.
However, none of these options will help you strengthen your online presence without a website that can centralize it all together – a website is the converging point of all of your online marketing efforts. Having a website gives your customers a starting point. Having a physical web address that is user-friendly and informative can greatly help your customers and provide them with more information about your company and products/services. Before branching out to other channels, make sure to establish a website first to tie it all together.
Website Builders Offer Limited Options
As mentioned above, there are numerous website builders out there that provide users with the ability to create their own website; however, those website builders only offer limited options. If, for example, you want to improve your SEO strategy, you may have to look for a separate service provider just to get the expertise you need which could significantly increase your total expenses. Moreover, since most website builders are free and are used by countless other users – your website may end up looking exactly like that of numerous other pages!
Hiring a web design company provides you with access to the expertise of our highly experienced, professional team of web developers, web designers, social media managers, and SEO experts – all in one place! Our team can prepare a fully tailored website based on your unique preferences and business needs – giving you an edge over your competitors.
Faster Load Times
Website load time is critical to the success of your online presence. After all, no one wants to stick around a slow-loading website. According to research, load times play a significant factor in driving online traffic to your site. Here are some statistics that show how important it is to have a fast-loading website. According to Envisage Digital, a few seconds of delay can cost your site the following:
- A one-second delay in page loading makes page views drop by 11%.
- Customer satisfaction drops by 16% due to a one-second delay.
- A one-second delay makes conversion rates drop by 7%.
- If the website loading time is 1-3 seconds, the bounce rate probability is only 32%.
- An additional second of loading time triples the user bounce rate, causing it to soar up to 90%.
- For an online retailer with earnings of $100,000 per day, a one-second delay in website page load can cost up to $2.5 million in lost revenue throughout the year.
Today, more and more consumers are using their mobile devices when browsing the web or placing their orders online. The convenience of surfing the internet on a mobile device is highly important for consumers. Working with a professional web design company can help guarantee that your website is mobile-friendly and responsive. Our web developers can ensure that your website is accessible across different types of devices.
Having a professional-looking, fast loading, and responsive custom web design is not enough – you need to have quality content too. Without quality content, your business objectives and goals can be lost. The lack of information about your business and products/services may drive your potential customers away too.
Quality content shows potential customers who you are, what you do, and what your goals are. Content not only includes articles or blogs on your website, but it also includes everything from the contents on your “About Us” page to your “Contact Us” page. Every bit of content requires detailed analysis and thought to ensure that your website conveys the appropriate message and attracts your business’ target customers.
At Proweaver, we aren’t just composed of talented web designers and developers – we also have knowledgeable and creative content writers. Our social media experts, SEO specialists, and content writers are experts at quality content development. With some input from you about your business, products/services, ideal customers, and mission, they can create and customize contents to best convey what your business is all about.
As a business owner, there are several things that can occupy your time throughout the day – from running your business’ day-to-day operations to business meetings and more. Even if you do know how to create a website on your own, you may not have the time to do it. This is where Proweaver can help. We can help you save time in various ways. First, we can develop and launch a website more efficiently. We understand the challenges that come with creating a website and establishing a strong online presence, and we can navigate those challenges with practiced ease. In most cases, our web developers can complete and launch your website in just a few days! Most amateur developers may take weeks just to come up with a basic framework for your site.
Second, we can help you save time by handling any and all maintenance needs. While we thoroughly test your website prior to launching, technical issues may still occur. We understand that creating a website doesn’t end when it is up and running – websites often require constant attention to ensure that it is working properly and growing with your business. Our web designers can provide you with expert guidance while designing your website and they can provide continued support throughout the years. Our web designers are available to help when you encounter website issues or when you want to make changes or additions to your website.
Proweaver is a world-class web design company. We have over 16 years of history of helping businesses from all over the world establish a strong online presence through our web design services. We have the expertise, skills, and experience to create unique, fully functional, responsive, and user-friendly websites that fit your budget.
Editor’s Note: This post was originally published in April 2019 and has been completely revamped and updated for accuracy and comprehensiveness.