Have you heard what responsive web design is? Technically, it is a type of web design that enables web pages to easily be rendered on a number of devices (no matter what their screen size may be). Sounds cool, right? But that’s not the only thing this application has to offer:
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It enhances your clients’ experience
As a consumer yourself, what is the first thing that you look for when engaging a product or service? Everyone has their own set of preferences. But in the end, it’s always the experience of making the actual purchase that settles the score.
Surely, we can all agree that a bad customer experience leads to a bad business reputation. Your clients, much like you, will demand a service that is worth the hard-earned money that they paid for. Even though your current business might only be in its starting phase, it doesn’t matter. Your customers will still expect your brand to perform at par with the big leagues.
And that’s not the only cause for concern either. With social media being an open space for thoughts and opinions, one bad experience from one customer can leave your brand with a negative stigma. Therefore, it’s only proper that you take the initiative to secure a good experience for your consumers.
One of the ways in which you can make that happen is by making use of a responsive custom web design. Through it, you will not only be able to better every client’s browsing experience on your website, but you will also be able to convince them to make a purchase.
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It encourages client engagement
Personally, how do you feel about waiting in line at the mall for a product or service? It’s discouraging, isn’t it? The longer the line stretches, the more you are less likely committed to stand by it. After all, why wait when other service providers can give you what you want ASAP?
By simply providing your website with smoother and faster navigation, responsive web design can help prevent your clients from making this momentous switch. Know more about this website upgrade by looking through the details on our website or by calling one of our representatives.
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It improves your means of communication with customers
Every relationship is built on trust and open communication. And yes, this truth doesn’t just apply to personal relationships, but also to business relationships. But, how is an open line of communication between you and your consumers beneficial to your business? Well, for one, it helps you to identify what your consumers need. And when you’re able to continually provide and satisfy them with your products or services, your business won’t have to worry about going out of commission.
Establishing an open line of communication used to be difficult in the past. However, things have changed with the introduction of responsive web design. With it, your consumers will have an easier time giving feedback and sharing your content.
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It increases mobile traffic
A responsive web design also means being easy to use and navigate on all devices, especially mobile phones. According to Oberlo, 58.26% of the global web traffic comes from mobile phone users. Additionally, search engines now give mobile-optimized sites more priority as consumers are most likely to use mobile devices when looking up websites online.
It’s a rapidly growing market that you should always leverage. Mobile users are more than just a niche market. They are now a fairly dominant market that can make a difference in any business. With a responsive website comes a better mobile experience. And better mobile experience can result in web visitors staying longer, which increases the chances of lead conversions.
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It keeps your brand up-to-date
Just like with smartphones and gadgets, everyone turns their attention to the newest advancements available in our time. And yes, this way of thinking also extends to business websites. If your website still sports walls of texts that explain how a product or service is useful, your consumers might not be too keen on reading everything that you have typed down.
However, if you have responsive web design implemented, you will most definitely be able to catch your audience’s eye. This is because a responsive web design is not only a lot easier to digest, but it also makes use of call-to-actions that are a lot simpler to follow.
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It optimizes your content for SEO
Every day, millions of people rely on popular search engines to lead them to the products and services they need in daily life. (You probably even do the same thing!) But when you look through the search results, do you actually take time to check what is on the next page? Most probably not, right? Besides, why would you, when what you are looking for is already displayed on the first page of the search results?
This is how search engine optimization (SEO) works. When your website is responsive and is making use of specific keywords, it will be displayed at the top of search results. And obviously, this is a good thing! The higher your site’s ranking is on a search engine’s result page, the more clients you will have flooding your website.
However, you might be thinking to yourself,”Is a responsive web design really necessary? Doesn’t SEO simply employ the use of keywords?”
That may be so, but in recent years, the algorithm behind a search engine does not simply rely on the keywords themselves. Rather, it also factors in the amount of time that web visitors spend on your page. Without a responsive web design, your page would have a lower chance of retaining the attention of an Internet user, thus decreasing your ranking.
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It presents your website with legitimacy
Not that we’re saying websites that have an older format look suspicious, but to the untrained eye? They just might be.
Think of it this way. Your business website is the online representation of your physical shop. Say, for example, your physical shop (much like an older website format) looks dreary, disorganized, and a little too obsolete. Do you think new clients would come in to take a look and see what your shop has to offer? Personally, you probably won’t even risk visiting stores that look rundown and dilapidated. There’s just something about shops like these that make you feel suspicious about the kind of business they run.
As a business owner, your goal is not to inspire suspicion among your clientele; rather, it is to convince them to trust your brand. For that matter, having an outdated website is, without a doubt, not the way to go. Remember, the way your website looks speaks volumes about how you run your business. If you want to give your clients a good impression, then you should consider having a responsive web design on your site.
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It loads your website more quickly
Having a website for your business in this day and age is a must. If you don’t have one yet, your competitors will surely leave you in the dust. Plus, you won’t be able to take your share of clients from the World Wide Web. Simply put, without an operable website, your business will slowly teeter out of commission.
Okay, so you’ve finally put up a website for your business. Now, that should be more than enough, right? Well, that will still depend on how well your pages are functioning. If loading is a bit slow, there is a great chance that potential clients will turn away from making a purchase. You probably would too, if you had to wait for minutes on end just to confirm the order you made online!
To tackle this problem once and for all, you should make use of responsive web design. It will grant your web page a faster loading speed and a better overall user experience. If you’d like to know about the other applications that come with it, Proweaver has expert web designers that will gladly discuss this with you.
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It decreases your business costs
In a month, how much do you spend to keep your business running? Do you tally all the costs? Going through the list, you must’ve noticed that one of your biggest expenses lies with keeping your business website up and running. And how wouldn’t it be costly when you have two sites put up (one specifically for desktop, and the other for mobile)?
If you’ve ever wished that you would ease down your business expenses a bit, well then, you’re in luck! Upon your request, Proweaver can revamp your business website with a responsive design.
Currently, one of the thoughts you might have in mind would be, “What makes it so useful?” The answer is simple! Having a responsive web design will save you more money because you won’t need two separate websites running at the same time. Instead, you will only need one website maintained. And unlike the older formats, this one can be comfortably viewed through mobile, desktop, or no matter what gadget you may be using. Responsive web design is a two-for-one deal that you shouldn’t miss. Try it now!
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It enhances your overall sales
Every business owner would want this to happen. But how exactly are you supposed to make it a reality rather than just an aspiration for the future? There are several tactics and marketing strategies you can employ. But among the rest of them would be through the use of responsive and custom web design.
How does it work? As you may have gathered in the previous paragraphs, using this format for your business website costs less money for maintenance. But of course, that’s not all there is to it.
With responsive web design in tow, your site will be more user-friendly and dynamic. Like a domino effect, your potential clients would also be more inclined to stay and browse through what content you have available. Eventually, this leads them to make a purchase or to subscribe to the services you have to offer.
And even then if your web visitors do not commit to your brand right away, they will still be more than willing to share your web content with their loved ones and friends.
Whatever angle you look at, using a responsive web design truly is able to help grow your business.
But how can you implement a responsive web design? And how long will it take?
If you’re wondering whether implementing a responsive web design will take months on end, we’re happy to tell you that it won’t!
Unlike most web designers, Proweaver can build you a website with this feature implemented in a span of 3-5 days! As for the specifics on how soon your new website will be completed, you will have to consult with our expert web designers. How about giving us a call?
But wait, does that mean switching to a responsive web design implies that you will have to shut down your existing website? Not at all!
Through our many years of experience, our specialists are able to transform and update your current page with ease. If you want, we can also give your website a complete overhaul and provide you with quality web content on demand as well. Convenient, right? We’re a one-stop-shop for all your web management needs!
Tell us, how would you like your custom and responsive web design to be like?
If you found this post helpful, don’t forget to share it with your business partners, colleagues, and friends!
Editor’s Note: This blog was originally published in May 2019 and has been republished to revamp and update the post for accuracy and comprehensiveness.
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