Shorter or longer, which type of SEO content should you vouch for?
Well, to be completely honest with you, it’s not all that simple to make a decision. Keep reading and we’ll help you come up with a plan!
So, is shorter content the better option?
That’s what most people think, but really, you should stop underestimating your audience. Short posts were designed to fit people with short attention spans. However, you should also consider that a short attention span can be trumped with the right content (regardless of the content length).
Just think about it, would you rather read a post that can give you three tips or one that is able to offer twenty tips from the get-go?
Still, that doesn’t mean you should completely do away with shorter posts. They have their own advantages too. Shorter content…
- Can be easily digested
- Can quickly redirect readers towards a call to action
- Can appear less intimidating
- Can increase shareability
As you can see, all these factors can help increase your website’s rank too.
What about longer seo content?
In most cases, it is preferred. There are a lot of reasons behind it too. You see, longer content…
- Can increase a web visitor’s dwell time on your site
- Can improve audience education and satisfaction
- Can generate more backlinks
- Can help your site rank better
Both formats have their own pros and cons. No matter which content length you choose, Proweaver has prepared tips that should help you make it work and rank up better
-
Start strong
The introduction is the most crucial part of your content. If it’s not good enough, none of your audience would even bother to skim through a hundred-word post. However, if you manage to keep your content gripping and continue to do so, it can increase web visits to your page and give your content a higher rank. To accomplish that, you must:
-
Use power words
The right use of adjectives can lead your audience to pay more attention to what you have to share in your post.
-
Gain the interest of your audience
See the angle from your reader’s point of view. What has to lead them to search and read your angle? Once you are able to determine that, you can write content that specifically answers their concerns.
-
Be relatable
What has been on the buzz as of late? Stay updated with the latest trends in your industry, and use it as an opener for your post.
-
-
Add value
Why would people want to read your content? The reason is simple. They want information on a topic of interest. In order to deliver what your audience wants and improve your SEO ranking, you should:
-
Be practical
Think of it this way, is the content you make something that your target demographic will be able to use in real life? If your answer is yes, then you’re already set on the right path.
-
Keep content feasible
Is your content something that can be acted upon by the average person? If not, then that’s a good sign you need to make adjustments.
-
Use data
Place in facts, statistics, quotes, and infographics. These details may seem minute, but they can help you build trust with your clients. On top of that, using data also makes your content appear more credible.
-
-
Be concise
Flowery words may indeed catch your audience’s attention. However, too much of a good thing can negate your reader’s interest and put your content’s rank in trouble too. Instead, you should:
-
Discuss the topic clearly
Using jargon may make your article look more professional and authoritative. However, failing to explain the technicalities mean that your content loses the interest of laymen. Focus on keeping a middle ground. It’s okay to use margins, as long as you’re able to explain them.
-
Go straight to the poin
Being indirect might lengthen your word count, but you also have to consider your audience’s patience. Discussing matters in a roundabout way can be confusing too, so it would really be best to keep things simplified.
-
Keep it logical
Set your key points in order. This will make them easier to understand for everyone.
-
-
Make it comprehensive
Pack in quality as much as possible when it comes to content making. However, don’t get too carried away when citing your ideas. Instead, you should:
-
Break down complicated articles
Add sections to make new concepts easier to understand.
-
Word phrases simply
The easier it is to understand, the better. Whether your reader is new to the topic or an expert in the field, both of them will be able to appreciate your content.
-
Consider the demographic
Who are they writing for? What are their preferences? Keep that in mind the next time you write content (or even build a custom web design).
-
-
Engage the audience
It’s not enough to welcome the audience, you will have a better chance of ranking up if your content is read from start to finish. How is that possible? All you need to do is:
-
Relate to experiences
If you are in your audience’s shoes, what circumstances might you be experiencing right now? Add those small details in to make your reader feel more attuned with your content.
-
State a solution to a problem
Consider what hurdles your audience may be facing. Build your content around that topic and iterate answers to their concerns.
-
Sell the benefit of the post
What will your readers get after reading your post? Stating these right from the start will help your audience stay until the end of your content.
-
-
Know the proper format
That’s right, there’s a secret formula that will help your content not just rank higher, but deliver better audience satisfaction too. All you have to do is keep in mind to:
-
Start by capturing the audience’s interest
Open your post with an idea, solution, question, or quote. Be creative, you can even start by detailing an experience and appealing to your reader’s emotions.
-
Tackle important points
Now that you have your audience’s attention, it’s your chance to give them information that will teach them more about the topic. You can also utilize this section of your content to build trust with your reader by making a sound discussion.
-
End with a call to action
After obtaining your reader’s attention and trust, it’s the perfect time for you to lead them to conversion. This tactic will not only help boost your rank, but it will also give you added revenue.
-
-
Ask questions
Questions engage readers in a way that make them feel they are part of your discussion. It allows your content to better connect with your readers, leading your content to rank higher. To implement questions in your content, you should remember to:
-
Use thought-provoking queries
Ask them open-ended questions that will help them come up with a decision on a certain topic.
-
Help readers reflect
You can also utilize questions encourage them to think whether they agree or disagree with your content’s line of reasoning.
-
Consider personal experiences
The questions you include in your content can also have the goal of asking whether your reader can relate to what you what have discussed.
-
-
Input keywords
Internet users use a specific set of words in order to get to the content they want. If you’re able to incorporate those keywords in your post, search engines will be able to track it and place your content on a higher rank. To obtain the keywords you need for your content, you should:
-
Do keyword research
There are many tools and applications for you to acquire the keywords you need. Most of them are even free on the internet. (However, if you’d rather let professionals handle keyword research and custom web design for your site, you can count on us to get the job done!)
-
Correlate it with your topic
Start with a topic that you know inside and out, so you will have an easier time discussing it in your content. Once you have a topic, keyword research should be easy.
-
Avoid adding too many at a time
Keywords can improve your rank up, but too much in your content might lead search engines to think that your content is spam. Stick to using three to four keywords per post to prevent that from happening.
-
-
Use call to actions
Call to actions aren’t just for getting the audience to convert, but it can also be used for keeping them on the same page as your discussion, gaining better reviews, and ranking higher. To achieve that, remember to:
-
Direct audience’s attention
Should they focus on the graph? The picture? Lead your audience through your content in order to avoid misunderstanding and confusion. This will also make your post more coherent.
-
Be clear about instructions
What should they do after the first step? Everything may be clear to you, but it might not be for your reader.
-
Give a step-by-step guide
The more details you give, the better your audience will be able to follow with your instruction.
-
-
Give a definitive conclusion
Don’t lead the audience hanging after setting up a nice atmosphere. Provide proper closure to rank your content higher. You can expertly deliver that when you:
-
Offer a quick recap
A good summary acts in your favor in more ways than one. First of all, it gives your reader a quick recap of what you have just discussed in detail. Secondly, it gives the audience who skimmed the entire content a good gist of what the discussion has been all about. (If they’re interested to learn the specifics, they can just easily scroll back up again!) In both cases, a short summary at the end of your content will place your content at a more favorable point for your audience.
-
Lead to an action
The goal of your content is to guide your audience to a certain angle or perspective, and what’s a better way in which you can do that than by adding instructions at the end of your content? Now that your audience has the information they need, all you need to do is give them a small push with a strong statement.
-
Define key points
Sure, you’ve discussed items in depth, but it helps the reader better understand your content if you point out the important segments right before they leave your page. This will not only give your web visitors a better experience, but it will increase your ranking as well.
-
Finally, are you ready to write your own content?
Google may indeed prefer lengthier posts, but in the end, it’s your audience that gets to decide the fate of your content. So, whether you decide to write long posts or short posts, remember to add value, be concise, make it comprehensible and practical, and last but definitely not the least, keep your content interesting. If your post is able to win the heart of your audience, you will slowly move towards the top of the ranking list.
However, if you’re not quite confident with your content writing skills yet, it doesn’t matter! We can do that for you and optimize your custom web design at the same time. Get in touch with one of our customer care representatives by calling today! Proweaver will help you build a website and supply you with the contents you need – whether it’s for your website, your blogs, or your social media
.