What is digital marketing? Digital marketing uses technologies and online strategies to promote your products and services to people locally and internationally. It helps you grow brand awareness and increase sales with just one click.
But with that accessibility, digital marketing keeps changing forever. Marketers prepare to learn new marketing trends to include them in their company’s marketing plan every year. The year 2023 is expected to be exciting as digital marketing trends shift to adapt to new technologies and buyer behaviors.
From newspaper ads to SEO campaigns, brands can’t rely anymore on their tried-and-true marketing best practices and must keep learning new ones to address the demand for technology. We are here to provide you with the top digital marketing trends in 2023 that you should look out for to give you an edge over your competition.
With 4.70 billion social media users around the world, according to the latest analysis from Kepios, you should make a move to improve your digital marketing strategies.
The global digital landscape is relentlessly evolving, so you do not have a choice but to keep up. Take advantage of these new techniques, tools, and channels to run your commercial ventures successfully online and beyond.
Here are the top digital marketing trends to watch in 2023. See how these digital marketing trends will play out, and check out the marketing strategies that are here to stay.
Top Digital Marketing Trends in 2023
Today, consumers want everything, and they want all their concerns and questions addressed as quickly as possible. Instant gratification-seeking customers are leading the populace, and you do not have the choice but to meet these demands. With that, real-time messaging platforms will grow more popular. It will become one of your important tools as a digital marketer to address queries the moment it arrives in your inbox.
Real-time messaging platforms can also help you personalize your sales, providing the best consumer buying experience. Chatting platforms can help you store data to understand your customer more than ever before. It will allow you to capitalize on customer data and design a digital marketing initiative personalized for each customer. This would make digital marketing campaigns much easier for you while building strong customer relationships. So, use these real-time messaging platforms as valuable data resources.
The real-time messaging platforms you should check:
Today, the most popular video content, especially on YouTube, Facebook, TikTok, or Instagram, continues to be questions and answers, how-tos, and reviews. So, ensure to include CTAs to direct your audience to your website or anywhere to convert them into buying customers.
Live selling on social media channels and apps is another platform you should look out for. According to techjury.net, the live streaming market will be worth over $247 billion by 2027. The most common live commerce category is apparel and fashion, which accounts for 36%, followed by beauty (8%), fresh food (7%), consumer electronics (5%), furnishing and home decor (4%), and automobiles (<1%). So, do real-time virtual shopping events to deepen your customer connection and boost your conversion rates.
According to Drift’s 2020 State of Conversational Marketing report, chatbots are the fastest-growing brand communication channel. It has increased usage by 92% since 2019. Also, according to Tidio, 62% of consumers would use a chatbot rather than waiting for human agents to answer their requests.
Although companies are still comprehending how to make the most of chatbots, more and more businesses are planning to invest in them to reap the benefits in the future. In fact, according to Insider Intelligence, retail consumers will spend over $142 billion via chatbots by 2024.
Off-load a considerable chunk of your customer support operations to AI and robots. This will help you deliver better customer experiences and save more operational costs.
Influencer Marketing Continues to Gain Popularity
Does this even surprise you? We are definitely not yet over influencer marketing, and this trend will continue to boom throughout 2023. According to digitaldoughnut.com, more than $16 billion will be spent on influencer-marketing programs by 2023. Furthermore, according to Influencer Marketing Benchmark, influencer marketing is responsible for bringing an average of $5.20 for every $1 spent.
What was once only used by a few marketers is now the talk of the town. Every online business uses it to affordably and successfully acquire more customers and generate a great ROI. Social networks are also adapting their algorithms to rank sponsored content more prominently.
So, why not use some influencers’ extensive social media reach to increase brand awareness?
Whether through Tiktok, Instagram, or YouTube, collaborate with your favorite celebrities and influencers to attract maximum customers to your business daily. Influencers can become digital marketing agencies themselves and help you boost your sales.
But take note, you should be careful in hiring influencers you need for your brand. Make sure that they have the relevant audience or reach that belongs to the same niche as your business. Make sure they can create trust between your brand and their audience through transparency and authenticity as consumers continue to demand these across all channels.
More Creative Marketing Efforts
In 2022, more than half of all business communications happened using digital channels. Naturally, these interactions will be loaded with creativity to engage more customers. This will continue by 2023, and many businesses are now exploring what hasn’t been done to get ahead of the competition.
With so much noise, every piece of marketing you should put into the world for your business should have a high chance of getting noticed.
From Facebook Live to your TikTok Shop, think outside traditional advertising methods and make your marketing efforts more creative. Plan out-of-the-box marketing with easily shareable content to reach new audiences.
Some of the evolving innovative approaches include:
Leveraging User-Generated Content
User-generated content refers to any online material created by those that are not representative of your brand. Examples of these are customers, brand loyalists, employees, or anyone. Instead of producing content yourself, you can generate authentic and organic content through your audience. You can do crowdsourcing to generate more ideas for an event or product and provide incentives to the creative ones. You can ask them for a forum, blog, testimonials, referrals, and more. This can help you showcase the positive aspects of your brand, posted by people who have no connection to your business.
B2B and B2C Digital Marketing
B2B is now leaning towards B2C marketing approaches since B2B customers are currently seeking convenience and immediate response.
Big Data and New Technologies
This 2023, technology will be at the forefront of digital marketing. Businesses continue to get savvier about harnessing their power to increase their ROI. So, it would be best to consider taking matters into your own hands to develop strategies that leverage current marketing trends and best practices.
Artificial Intelligence and Analytics
According to financeonline.com, 28% of marketers already used AI for product recommendations in 2019, while 26% used it for campaign optimization. More and more businesses rely on AI and analytics to make data-driven decisions and increase efficiency and profits.
Mobile and Progressive Web Apps
Users spend more time engaged with mobile devices than ever before. Since mobiles are now the go-to device, marketers also leverage their campaigns to appeal to mobile device users. The increasing mobile usage has also impacted business websites, as Progressives Web Apps (PWAs) are now the upcoming trend. These are the web pages that behave more like an app and can function as standalone applications.
Augmented Reality and User Experience
Digital disruption has accelerated marketing using augmented reality to enhance user experience. If you want to be visible to existing and future potential customers, you can engage them using augmented reality.
Voice search is a technology that recognizes your speech so you can search for things using your voice. According to Oberlo, 71% of consumers prefer voice-placed queries rather than typing them. Also, according to incrementors.com, voice search usage continues to grow, with 4.08 billion digital voice assistants in use since 2020. It is predicted to double by 2023 by around 8 billion.
So, make sure to optimize your content for voice search. Engage in voice search marketing to improve brand recognition, online transactions, and revenue.
Outsourcing to Digital Marketing Agencies Will Be More Popular
Digital marketing is an expansive field that comprises diverse and changing digital trends. For that reason, it can be challenging to be updated and incorporate all the emerging trends. As a result, more and more businesses are hiring competent digital marketing firms to expand their business reach.
If you need more help with marketing, why not consider outsourcing your digital marketing plans? For small businesses and startups, this could be a big difference in the success of your business. It can help you progress over the first year and make big moves in the industry.
Make sure to hire the right digital marketing company. The right one can help you create innovative techniques that can increase awareness of your business worldwide. They also have more knowledge about the growing trends within the digital environment.
With outsourcing, you can get more done.
This 2023, businesses and marketers can expect a hyper-local SEO game. According to Google, 49% of local businesses will have over a thousand views on their Google My Business listing each month.
Google is placing a lot more emphasis on search intent, showing results based on what they know a user is searching for. It uses location-based information to provide the best one within that user’s local area.
If you are a brick-and-mortar store, optimize your local search to improve visibility among your local customers. You can update your profile with a fresh post every two weeks to keep your listing relevant. The more engagement and activity, the higher you’ll rank in the results. You can also update your business name, address, phone number, and website. Make sure it is consistent across all your listings.
Email marketing is probably the easiest way to connect with your clients and promote your business. It is also one of the most compelling digital marketing trends. According to HubSpot, 81% of B2B marketers say their most used form of content marketing is email newsletters for brand promotion.
Have you ever thought about why email marketing is still relevant with all the social media communication methods today? A prime reason is that reaching more people through social media is heavily filtered. But with emails, you can directly message your user without being brushed aside due to privacy.
So, if you want to start simple, you can use email campaigns to share creative content that can attract and convert more audiences. Send emails at the right time to the correct list of audiences. Keep sending emails throughout the day to enhance the click-through rate.
Your Online Reputation Matters
According to Google, 87% of consumers read online reviews. That is why you should reply and engage with your online reviews. This will also show Google that your business handles complaints and engages well with customers. You can also link your reviews on sites like Yelp and Facebook to your website page. Brand engagement matters today, so make sure to take advantage of it.
The Benefits of Digital Marketing for Your Business
Do you want to know the benefits of digital marketing for your business? Here are some of the benefits that can come with using digital marketing when growing your business. Whether it’s a new startup or an established website, here are the benefits of investing in digital marketing trends.
Let’s see some of the many benefits of using digital marketing in businesses.
Target the Right Audience
Digital marketing can help you target the right audience through data collection. It also offers opportunities for getting data, which can help you improve the success rate of your marketing efforts. Digital marketing can also provide awareness of what works for your market and what it requires to engage customers in your business.
Increasing Customer Loyalty
Today, retaining customers for longer is more crucial rather than just getting a single transaction and getting another customer. Customer loyalty is making rounds in the digital marketing industry. Gaining loyalty and trust in your brand and business will help you get more audience and generate increased ROI. Digital marketing can encourage more and more customers to return time and time again.
Optimizing Conversion Rates
According to Marketing Experiments, only about 22% of businesses are satisfied with their conversion rates. If you are one of the businesses that are having a hard time optimizing your conversion rates, digital marketing can help you. It can help you convert potential leads into customers.
Gaining Better Credibility
Digital marketing can help you gain better credibility. It can help your audience to engage and buy from your brand. Make sure to provide a positive reputation or reviews and have a following of customers that can validate the reliability of your business.
- Digital marketing can also increase your chances of sales. This helps you adopt a more personalized marketing approach with each customer.
- Using digital marketing can help you get global reach for your business.
- Digital marketing is cost-effective. As a result, it is a suitable choice for startup businesses, as it offers lowered costs and the workforce required to perform internet marketing.
- Digital marketing can let you use multiple strategies and forums to market your products digitally. This can also expand your small business in less time.
- Digital marketing results are much faster than traditional marketing strategies.
- You do not have to go to school to learn digital marketing. It is easy to learn and apply.
- Digital marketing offers optimization and analysis with strategic insights into your performance. This can help you perfect future business operations and be mindful of your mistakes so you can improve them quickly.
- It helps you use technology to market your niche and allows you to know your customers better. As a result, it can help you improve your products and services based on their needs.
Digital marketing is flourishing in the business arena. This will continue to do so in 2023 and in the years to follow. So, if you want to reach more heights for your business, make sure to stay updated about the latest digital marketing trends in 2023. These trends can help you market your brand successfully. It can help you reach your target markets in the most effective way possible and stand out among your competitors.
Take advantage of these trends to take your business to unprecedented success. These trends can help you transform the way you operate your businesses.
If you think you cannot handle your business’s digital marketing effectively, you can call us. Proweaver has over 15 years of experience providing digital marketing to businesses worldwide. To book a free consultation with our in-house digital marketing team, get in touch with us now.