Over the course of time, the digital landscape is constantly changing and adapting to consumer or user behavior. With business competitors also pursuing to stay on the top, the introduction of new design elements and innovations are inevitable time and again. While some of these website design trends are just passing fancies, there are also other innovations that manage to greatly influence website design for long periods — sometimes, these new and emerging designs are able to shift the paradigm and set new benchmarks in custom web design.
The never-ending cycle of new trends every year leads businesses to grapple with competitors when it comes to making their website more engaging for their audience and customers. This means that when building a website for your brand, you must always stay on the lookout for practical and best practices in web design. Doing so and incorporating innovative trends will give your audience and customers good impressions of your business. Therefore, when it comes to website building and innovating the latest trends, you must strive to lead the pack and not just merely follow it.
As a business owner, it is common knowledge that you must adapt to consumer habits. However, people tend to visit and skim multiple sites on the internet every day. Oftentimes, they don’t even stay for long on websites that don’t catch their attention or interest. This basically means that when you venture into the digital landscape, you must constantly tread the waters to stay relevant and in the trend. For one, making sure that your website is visually appealing and updated with the latest innovations can help you turn potential clients into loyal customers.
If you have a website or just starting to build one, you should look into the recent website design trends in the upcoming year, so you can achieve your business goals.
Website Design Trends This 2021
2021 is another year of promising trends in website design. As consumer behavior changes, so do user experience and engagement in website building. So, as a business owner, be sure to stay updated with recent trends in the digital market to keep your website booming and avoid stagnant user interactions. Doing so will help you improve not only your marketing strategies but also your brand’s reputation. Strive to always be in the know with the latest design and trends, so you can keep your customers stay longer and well-engaged in your website.
The fast-paced improvement in technology is continually paving the way for the online market. With new design trends always rising and emerging every year, it can be hard to keep up with its pace. But you need not worry. Proweaver has listed down the website design trends that you should consider and look into this 2021. We want to help your businesses grow and attract even more customers. For this reason, we are going to discuss in this blog everything you need to know about the upcoming trends so you can stay ahead of the competition.
Although chatbots are popular website features over the past years, it still remains among the prevalent trends even now and in the upcoming year. Customers always look for easier ways to navigate a website and they visit your site expecting to have real-time access to information. With chatbots, data can be accessed in a matter of seconds. One-click-away features are greatly effective in keeping your customers well-engaged. It can make their user experience desirable and productive.
As of recent, the development of chatbots is continuously progressing, resulting in a more human-like experience. Powered by Artificial Intelligence (AI), chatbots can now carry out a more conversational response and answer to customer questions. With this revolutionizing way of building bots, it is easy to see why chatbots are essential to design trends this 2021. It’s no wonder why it’s continually gaining prominent ground as it is certainly effective in giving quick responses and information. By utilizing this feature, the business can gain a competitive edge against other competitors.
Without a doubt, the dark mode has been a popular trend in website design. This much-hyped feature is a crowd favorite that resulted in more and more businesses switching from white to darker themes. Aside from the fact that it looks cool, pleasing, and elegant, the dark mode can give both your website and customer substantial benefits. For one, it can reduce eye strains, hence providing comfort when browsing websites at night or in low light environments. Since people nowadays tend to spend more screen time on mobile phones, laptops, and other devices, utilizing dark mode is even more efficient. Screen glare can also be reduced, thus minimizing blue light and flickering. This makes browsing on your website much easier and will allow your potential customers to stay longer.
When it comes to website design, using darker themes will also allow you to highlight and emphasize other design elements on your website. In terms of aesthetics, this feature is visually pleasing to the eyes and can create an ultra-modern look for your site. Moreover, darker shades will also enable you to effectively use the emerging neon-glow features on texts, which is among the trends of graphic design this 2021. Make bolder visuals and powerful statements on your website by going dark!
Most businesses use feature-rich designs on their websites because they tend to think that it is the best way to engage potential customers. However, new research suggests that it is not always the case. Having complex visuals on your website are likely to affect the user experience of your customers, hence creating a negative first impression on your business. Take time to understand what your audience is looking for. In most instances, people tend to prefer and get attracted to neat and clean designs as it makes the website navigation far easier. As they said, less is always more. By using a minimalist approach in your custom web design, you can focus more on necessary components for your site and avoid distracting features.
Minimalism, also known as “flat design,” is greatly beneficial not only to your customers but to your website as well. For instance, with lesser items and features on your website, your loading speed is inclined to go faster. Likewise, websites with slower loading times are more likely to be abandoned by customers. But with the benefits of this latest trend and feature, your potential clients are likely to stay much longer on your website. Furthermore, a minimalist website requires only minimal and easy maintenance, thus there is lesser upkeep. Simplifying your website’s look and user interface also allows you to remove dispensable tabs, content, menus, or other features that may only cause a distraction to your website’s visual prowess.
If you want your website to not only become visually appealing but also memorable, the use of illustrations is a must. Instead of using stock images or plain texts, you can engage your customers more effectively if you make use of this unique feature. While we may have endless options to make websites memorable to clients, using illustrations offer a more personal and unique brand identity for your business. If it’s well-incorporated in your web design, it can make your site look more engaging and welcoming instead of appearing too cold and corporate. Illustrations also give off a modern approach to web design. It provides your website with an innovative and forward-thinking impression, which allows potential customers to feel like they are browsing a state-of-the-art business.
Undoubtedly, first impressions are important for businesses. With the use of the right and appealing illustrations, it will help you attract more and more customers in the digital landscape. Aside from capturing your customer’s attention, it is also informative and can show instructions in a simpler and easier manner while emphasizing certain features of your website. If appropriate for your business, using illustrations can also add fun and humor to your website, which can be effective in making your business memorable to your future customers. Maximizing the benefits of illustrations will help you stay ahead of the curve in website design.
Engaging potential customers and giving them an excellent user experience should be among the priorities when building a website. There are certainly many ways to achieve this. But among the most effective is the use of micro-interactions. It provides a subtle yet engaging way of keeping customers hooked to your business’ site. This website feature can go a long way when utilized effectively. But first off, what exactly are micro-interactions? Basically, these are small moments on the website where the design and user interact. For example, when tapping or clicking a button from a website, the button does a quick and small animation. This can also be the change in color when hovering your cursor on a specific button.
However small this detail may seem, it still plays a great part in the user experience. They make the website more comfortable, enjoyable, and engaging to use. The proper use of these micro-moments can give customers benefits such as:
- Better sense of website operation.
- Visualization of operations and interactions on the website.
- Immediate feedback on the customer’s actions.
- Guides customers in a more fluid and intuitive manner.
- Encourages better engagement.
- Promotes a positive user experience.
Videos are among the best visual representations for your business and website design. Short clips or videos can keep your audience engaged longer than using mere texts or pictures. Utilizing videos also gives your business the opportunity to showcase your product or service more effectively. This is because most people prefer listening or watching than having to read paragraphs after paragraphs. And, let’s be honest, most people are busy with work and other personal responsibilities. Hence, customers always look for sites that offer the most convenient way of accessing information. By incorporating clips on your web design, you can quickly and efficiently get your point across to your customers.
Apart from delivering convenient access to information, videos are powerful elements of website design, too. Incorporating videos on a website’s home page can stimulate better engagement and invoke an emotional response from customers. To have better visibility than your other competitors in the online market, you must also establish a strong brand reputation. And you can stand out among the many websites by having a unique take on your web design. By adding videos to your home page, you can best describe your business’ character and reputation to your target customers. This will give you a better chance of gaining more loyal clients.
It is interesting to see how much changes and developments are happening in website design in just a year. As consumer behavior shifts time and again, businesses should be up and alert in adjusting and tweaking their website’s user experience, so they can adapt effectively to these developments. Moreover, as website design trends change and evolve year after year, so does the demands and expectations of potential clients and customers in the digital landscape. However, stuffing every design and trend in one plate is not ideal. As a business owner, you also have to carefully identify what your customers are specifically looking for. Then, incorporate designs that will best benefit your target audience. This will allow you to provide better engagement and a positive user experience.
At the same time, make sure to consult professionals like Proweaver in custom web design, especially if you are new to the digital scene. We have the experience and expertise to help you design an effective and up-to-date website that will help you gain a competitive edge against other business competitors. Get started with your website building today. Get in touch with us by dialing +1 (800) 988-3769. We look forward to hearing from you!