Over time, the digital landscape is constantly changing and adapting to consumer or user behavior. With business competitors also pursuing to stay on the top, the introduction of new design elements and innovations are inevitable. While some of these website design trends are just passing fancies, other innovations manage to influence website design for long. Sometimes, these new and emerging designs can shift the paradigm and set new benchmarks in custom web design.
The never-ending cycle of trends leads businesses to grapple with competitors when making their websites more engaging for their audience. So, when building a website for your brand, you should look for the best and practical web design practices. Doing so and incorporating innovative trends will give your audience and customers good impressions of your business. Strive to lead the pack and not just merely follow it.
As a business owner, it is common knowledge that you must adapt to consumer habits. However, people tend to visit and skim multiple sites on the internet every day. Oftentimes, they don’t even stay for long on websites that don’t catch their attention or interest. So, when you venture into the digital landscape, you must constantly tread the waters to stay relevant and on-trend. For one, ensuring that your website is visually appealing and updated can help you turn potential clients into loyal customers.
If you have a website or building one, check the recent website design trends in the upcoming year to achieve your business goals.
Website Design Trends This 2021
2021 is another year of promising trends in website design. As consumer behavior changes, so do user experience and engagement in website building. So, stay updated with recent trends in the digital market to keep your website booming and avoid stagnant user interactions. This will help you improve not only your marketing strategies but also your brand’s reputation. Strive to always be in the know with the latest design and trends to keep your customers stay longer and well-engaged in your website.
The fast-paced improvement in technology is continually paving the way for the online market. With new design trends always rising and emerging every year, it can be hard to keep up with its pace. But you need not worry. Proweaver has listed down the website design trends that you should consider and look into this 2021. We want to help your businesses grow and attract even more customers. We will discuss everything you need to know about the upcoming trends so you can stay ahead of the competition.
Although chatbots are popular website features over the past years, it still one of the prevalent trends today. Customers always look for easier ways to navigate a website. And they visit your site expecting to have real-time access to information. With chatbots, you can access data in a matter of seconds. One-click-away features are greatly effective in keeping your customers well-engaged. It can make their user experience desirable and productive.
As of recent, the development of chatbots is continuously progressing, resulting in a more human-like experience. Powered by Artificial Intelligence (AI), chatbots can now carry out a more conversational response and answer to customer questions. It’s continually gaining prominent ground as it is certainly effective in giving quick responses and information. By utilizing this feature, the business can gain a competitive edge against other competitors.
Without a doubt, the dark mode has been a popular trend in website design. This much-hyped feature is a crowd favorite that resulted in more and more businesses switching from white to darker themes. Aside from the fact that it looks pleasing and elegant, a dark mode can give your website and customer benefits. It can reduce eye strains, providing comfort when browsing websites at night or in low-light environments. Since people nowadays tend to spend more screen time on devices, a dark mode is even more efficient. Screen glare is reduced, thus minimizing blue light and flickering. This makes browsing on your website much easier and will allow users to stay longer.
When it comes to website design, darker themes will also allow you to highlight and emphasize other design elements. In terms of aesthetics, this feature is visually pleasing to the eyes. It can also create an ultra-modern look for your site. Moreover, darker shades will also enable you to effectively use the emerging neon-glow features on texts. Neon-glow is one of the graphic design trends you can also try this 2021. So, make bolder visuals and powerful statements on your website by going dark!
Most businesses use feature-rich designs on their websites. That’s because they tend to think that it is the best way to engage potential customers. However, new research suggests that it is not always the case. Having complex visuals on your website are likely to affect the user experience of your customers. And this will create a negative first impression on your business. Take time to understand what your audience is looking for. Sometimes, people prefer neat and clean designs as it makes the website navigation far easier. As they said, less is always more. By using a minimalist approach, you can focus more on necessary components for your site and avoid distracting features.
Minimalism or “flat design” is greatly beneficial to your customers and website as well. With lesser items and features on your website, your loading speed can go faster. Websites with slower loading times are more likely to be abandoned. With this latest trend and feature benefits, your potential clients are likely to stay much longer on your website. Furthermore, a minimalist website requires only minimal and easy maintenance, so there is lesser upkeep. Simplifying your website’s look and user interface remove dispensable tabs, content, menus. It can also remove other features that can distract your website’s visual prowess.
If you want your website not only to become visually appealing but also memorable, use illustrations. Instead of using stock images or plain texts, engage your customers more effectively using this unique feature. We may have endless options to make websites memorable. But using illustrations offer a more personal and unique brand identity for your business. Your site will look more engaging and welcoming than appearing too corporate. Illustrations also give off a modern approach to web design. It provides innovative and forward-thinking impression that allows customers to feel like they are browsing a state-of-the-art business.
Undoubtedly, first impressions are important for businesses. With the use of the right and appealing illustrations, you will attract more customers in the digital landscape. Aside from capturing your customer’s attention, it is also informative and can show instructions in a simpler and easier manner. Illustrations will also help emphasize certain features of your website. If appropriate for your business, it can also add fun and humor to your website. Thus, making your business memorable to your future customers. Maximizing the benefits of illustrations will help you stay ahead of the curve in website design.
Engaging potential customers and giving them an excellent user experience should be among the priorities when building a website. There are certainly many ways to achieve this. But among the most effective is the use of micro-interactions. It provides a subtle yet engaging way of keeping customers hooked to your business’ site. This website feature can go a long way when utilized effectively. But first off, what exactly are micro-interactions? Basically, these are small moments on the website where the design and user interact. For example, when tapping or clicking a button from a website, the button does a quick and small animation. This can also be the change in color when hovering your cursor on a specific button.
However small this detail may seem, it still plays a great part in the user experience. They make the website more comfortable, enjoyable, and engaging to use. The proper use of these micro-moments can give customers benefits such as:
- Better sense of website operation.
- Visualization of operations and interactions on the website.
- Immediate feedback on the customer’s actions.
- Guides customers in a more fluid and intuitive manner.
- Encourages better engagement.
- Promotes a positive user experience.
Videos are among the best visual representations for your business and website design. Short clips or videos can keep your audience engaged longer than using mere texts or pictures. Utilizing videos also gives your business the opportunity to showcase your product or service more effectively. This is because most people prefer listening or watching than having to read paragraphs after paragraphs. And, let’s be honest, most people are busy with work and other personal responsibilities. Customers always look for sites that offer the most convenient way of accessing information. By incorporating clips on your web design, you can quickly and efficiently get your point across to your customers.
Apart from delivering convenient access to information, videos are powerful elements of website design, too. Incorporating videos on a website’s home page can stimulate better engagement and invoke an emotional response from customers. To have better visibility than your other competitors in the online market, you must also establish a strong brand reputation. And you can stand out among the many websites by having a unique take on your web design. By adding videos to your home page, you can best describe your business’ character and reputation to your target customers. This will give you a better chance of gaining more loyal clients.
It is interesting to see how much changes and developments are happening in website design in just a year. As consumer behavior shifts, businesses should be alert in adjusting and tweaking their website’s user experience. This is to help them adapt effectively to these developments. Moreover, as website design trends evolve year after year, so does the demands and expectations of potential clients and customers. However, stuffing every design and trend in one plate is not ideal. As a business owner, you also have to carefully identify what your customers are specifically looking for. Then, incorporate designs that will best benefit your target audience. This will allow you to provide better engagement and a positive user experience.
Consult professionals in custom web design like Proweaver, especially if you are new to the digital scene. Our experienced and expert team can design an effective and up-to-date website. We will help you gain a competitive edge against your competitors. Start your website building today. Get in touch with us by dialing +1 (949) 242-9506. We look forward to hearing from you!