A great SEO strategy requires us to regularly add quality content to our blogs and websites. Google is happy when we consistently put in the effort to add value to our customers by adding helpful information. Through this, major search engines also determine that our site is active because the volume of our content is regularly increasing.
Proweaver addresses all the crucial elements necessary to provide a comprehensive custom web design process, including crafting the ideal keyword strategy to ensure that content is optimized for the right keywords. Once you establish this, adding content can boost your blog and website’s “searchability.” This article sheds light on the importance of focus keywords in your post. We will begin the discussion by helping you select the right focus keyword or keyphrase to add to your content. “
What keywords should you optimize?
This is a question that springs to mind whenever you’re writing a blog or focusing on long tail keywords. Proweaver sees things this way: prior to determining the keywords or keyphrases to optimize, you should first accomplish three steps. Read on to discover more about these steps.
What are focus keywords or keyphrases?
Focus keywords or keyphrases are the search terms you want your page’s ranking to be based on. So basically, when users search for that particular word or phrase, they should be led straight to your website. Yoast SEO can offer you a helping hand in this matter with a plugin that assesses the content of your page and delivers feedback on the ways to improve content for a focus keyphrase.
A focus keyword should be one that is used in search engines.
With a good keyword strategy, knowing what to write about becomes much easier. If you don’t have one yet, we suggest you get on to making one right this instant. Proweaver has industry experts who can teach you all about keyword research and even provide training on finding the right keywords. In blog posts, for instance, you should typically go for keywords comprising of multiple words—otherwise known as long tail keywords. Again, this is a subject that can be thoroughly explained by our SEO specialists.
Guides to finding keyphrases
There are a good number of tools that can help optimize posts for the selected focus keyphrase. The Yoast SEO plugin is one and so is Yoast Suggest. We recommend you take advantage of these essential tools to take your focus keyword or keyphrase game up a notch. Yoast Suggest basically works in the same way as Google Suggest in that it finds the top ten keywords and then after, expands on that. To give you a clearer understanding, this is also what you’d see when you type a search term in a search engine browser. You can make use of other search tools as well, just check out this post on tools for keyword research.
One of the best things about using these tools to find keyphrases is that they give you actual terms that are used by people who are browsing for services and products on the Internet. This way, you get to have a clearer idea of your target consumers’ browsing behavior. Another tool, Answer the Public, can help shed light on some of the questions people have about a certain subject. Through this, you can get fresh perspectives and inspirations for your post.
Keep in mind that search suggestions are constantly changing. However, they will often be in line with topics you’ve recently searched for. This, again, shows the importance of regularly monitoring suggest changes to effectively align your focus keywords with users’ most recent problems.
Gather information on your keyphrase search volume
Now that you know what long tail keyword you want to rank, you must put in equal effort into learning about the volume of searches for a particular keyword or keyphrase. Proweaver has been providing top-notch custom web design for many years, and even with our experience, we still find it difficult to scale the barriers placed by Google to keep us from easily accessing such information. Nevertheless, it is still doable. To know for certain what the frequency in which a search item is utilized, have an active AdWords account. You can use this to bid on your selected search word or phrase. A lot of people hardly ever opt for this path, however, since it’s simply too costly and difficult.
Sometimes, you don’t need to know for sure the precise search volume. You just need to have an estimate or an idea that allows you to put an effective plan into motion. You can accomplish this with the help of Google Trends, which enables you to compare how frequently two search terms are being entered on a browser over a certain timeframe. At the very least, this gives you insight into a particular search term’s volume in relation to others.
Check out posts that already rank well
Never hesitate to take advantage of posts that have already ranked well. These posts can deliver information concerning your number of visitors. Use Google Trends to make a comparison between the focus keyphrases of your past posts, which you can access statistics for, and focus keyphrases you’re considering for your new posts. That way, you get an idea of the volume of traffic your new keyword or keyphrase will bring. When doing comparisons, it’s important to use older posts that are most similar to the one you’re looking to write.
Google Trends can also be helpful in figuring out which long tail keywords to use. This tool easily helps you discover the search term that is most frequently used relative to other terms. So, it will lead you to discovering the long tail keyword with the highest search volume.
Type your suggested focus keyword in the Google search box
Your goal shouldn’t just be to figure out which terms are frequently searched by search engine users. It should also be to know if the focus keyword or keyphrase actually fits well into the context of your post or page and meets the goals of the individuals who utilize these search terms. To know for sure if the content of your posts meets the expectations of your target audiences, enter your proposed keywords or keyphrases in the Google search box.
Checking search engine results
Browse through the top two results pages and find out if the articles within these pages are similar to yours. If you believe your articles belong in the first two results pages, then you should put effort into optimizing for the exact focus keywords found in these pages and get your posts amongst these set of results.
Questions people are asking online
Proweaver is well-aware of the questions people are asking about focus keywords and keyphrases, which strongly convinced us to write this post. We feel very strongly about creating the best custom web design process for our customers, of which appropriate focus keyword or keyphrase usage happens to be part of. Since old posts don’t give enough vital information on the full importance of focus keyword for posts, you can now rely on this one to give you a more comprehensive and detailed look on the matter.
Result pages content
Inspiration for blog posts can come in many forms, with most of them sourced from the first two results pages. Check out these pages for helpful ideas and information. Plagiarism is something we would never encourage you to do because it goes against everything we stand for as a company. Instead, what we want you to focus on when going through these pages are the pertinent details you may have missed. Reading through top posts helps you acquire the necessary information to make your own post stand out from the crowd. You want your post to be witty, funny, pleasant, and unique—things that will make your target audience want to share it with others.
Questions to ask yourself before selecting a focus keyword to rank for include:
- What subject does my content mostly revolve around?
- Does my post offer helpful information and value to my target audience?
- What search term variations can lead users to my content?
- What user search queries are my content relevant to?
You should be able to get an idea of the basic keywords to use after answering the aforementioned questions. From there, you can work with companies like Proweaver, who can teach you all about the next logical step in your venture—keyword research.
In a nutshell, here are three of the most important reasons to use the right focus keywords or keyphrases in your posts:
- As mentioned above, the focus keyword or keyphrase is basically what you’re attempting to get your post to rank for in Google. When you use the right ones effectively, this will increase your site’s visibility and draw in more traffic to your page.
- Long tail keywords are much easier to rank for.
If you’re looking to rank the first two results pages, then don’t hesitate to take advantage of the right long tail keywords. These terms have fairly low competition because the bigger players hardly bother with them. However, don’t expect to draw high traffic because of this. You get low competition in exchange for minimal traffic. Seems like a fair trade, right?
- Long tail keywords deliver better conversions.
The thing about people who use long tail keywords is that research has shown them to be farther along the path of a buyer’s journey compared to others. For this reason, those who utilize long tail keywords are likely to convert to actual buyers of your products or services.
In relation to our above posts on focus keyword or keyphrase questions, here are three of the most popular which you may want to discover the answers to:
- What focus keyword should be used on the landing page?
There’s actually no need to worry about setting focus keywords or keyphrases on your homepage because you already would have done that while configuring settings for the Yoast SEO plugin.
- What focus keyword should be placed in the About Us or Contact page?
Your About Us page basically describes your company history, its owners, and the goals you have for the community. Because you don’t really aim for this page to be evaluated for SEO, you can pretty much leave it blank. Your intention for having a Contact page is for audiences to get in touch with you for questions, requests, or feedback. Focus keywords or keyphrases aren’t that important for this page, either.
- Why shouldn’t there be any stop words in your focus keyword?
Because Google ranks for keywords and not actual sentences, make sure to trim any stop word, such as “for,” “the,” “a,” and “of,” from your focus keyword or keyphrase.
- What focus keyword should be used on the landing page?
Choosing the right focus keyword becomes easier when you work with the right people
There is no exact science to selecting the right focus keyword or keyphrase. Proweaver can guide you through this process, helping you choose words that a search audience would actually use. When targeting a keyphrase, we recommend going for one that will suit your target audience and has a relatively high search volume.
For years, bloggers and webmasters out there have struggled to find the right focus keyword for their posts. We hope this guide was somehow able to shed light on your problems and provide concrete explanations on choosing the right focus keyword or keyphrase and its importance.
Do you have a prospect focus keyword in mind but are doubting its effectiveness? We’d love to help you out. Just comment your concerns and questions below.