Every effective online business marketing strategy starts with the right chain of content. Linking social media and websites is often the best way to go for this because of the ease of information transmission. But aside from this factor, how could the bridging between these two platforms help your business, your customers, and the community at large? In this article, we’ll be breaking down all the reasons why you should consider linking your social networking sites and websites and vice versa.
Launching Into the Basics
People don’t want to spend a lot of time looking for information online. This is a universal truth widely known to webmasters and social media specialists. For websites, the average person spends at least 15 seconds browsing through content based on 2022 statistics. That’s significantly less than last year’s 45 seconds. And we will only see this duration dwindle less and less over the next few years.
This is why catchy headlines, relevant image and video content, and a higher loading speed remain a marketing strategist’s best friend. But when all these fail to reach the quota, social media and website linking can get the desired content optimization goal.
Convenience and Preference Matter
With trends changing indeterminably, online content consumption may prove to be more difficult than it seems. As much as possible, the burden of optimizing content to fit user trends lies on business marketers. But what can they do? To be more specific, content creators and business owners must bridge the gap between their audience’s convenience and preference. And yes, they are not the same!
User convenience refers to the ease of users as they engage with your content and how much time and effort you’ve saved them. This can come in the form of hyperlinks, better navigation, and shorter content.
On the other hand, user preference entails your target audience’s content consumption inclinations. Do they opt for longer bodies of content? Or would they rather see media content on your sites?
Both, however, contribute to your user’s experience. This is why both should be considered when formulating content and developing digital marketing strategies.
We’ll let you in on a secret though. You can optimize both by linking your websites and social media sites together. While the act of integration helps the convenience aspect, the difference in content between the two platforms can cater to your audience’s differing preferences.
But that’s just one reason why you should link your social media platform to your website and vice versa. Let’s go through the other ones below.
Why Link Your Social Media to Your Website?
The answer is simple: because it benefits your company, your customers, and the community you’re in. But how? Let’s take a look at the prime reasons why and how your three important C’s—company, customer, and community—benefit from this content integration. Moreover, we also shared a few tips on how you can amplify your advantage to serve your purpose.
First C: Company
How does linking benefit your company, branding, and online presence?
Improved SEO Rankings
This is perhaps the most important reason why you should consider linking your social media and website platforms. While social media doesn’t directly generate results for your SEO, it can guide your audience to where SEO is concerned: your website. To put it simply, the more mentions you get on your linked articles, the more you drive web traffic to your web pages. And this results in higher visibility on search engines.
Furthermore, social media linking affects Google’s indexing process. This leads to more traction online, resulting in more search traffic, and the cycle repeats itself.
Take It Up a Notch:
By utilizing relevant keywords and hashtags on your social media posts. The effective use of keywords—not underdone nor overdone—lets your audience stay on the same page with you. And when this happens, they are more unlikely to leave your webpage and look for other content online.
Consistency in Voice
Maintaining consistency and balance on all your digital platforms enables you to form a solid brand. And this can be attained with the proper web and social media content linking. When you develop a consistent voice and brand in every content you put out online, you get more loyal customers. They know what you stand for, and if they think it’s worth keeping track of, they’ll come back for more. Without even realizing it, they may start promoting your business with their shares, retweets, and even just a simple mention that keeps the hype over your business growing.
At the same time, you’ll be making your mark in the industry, gaining trust and authenticity from your audience, which will be discussed in more detail a few points later.
Take It Up a Notch:
By adding social media post previews on your website. Linking can bring your audience from one platform to the next, but it doesn’t reduce the risk of possible clickbait—from your customer’s perspective. Eliminate their doubts and showcase your brand consistency by adding a page on your website that highlights your most engaging social media posts.
This is a contrast to the above point but is important nonetheless. While your branding should remain consistent and balanced at all times, how you adapt to new trends and customer generation over time should vary. And social media and website integration can help you accentuate the range your business can go to.
Also, your website can only improve so much when it comes to updates. You don’t want to change your web content every day—that’s impossible! So, to be versatile in your content, you can utilize your social media to post more frequent updates. This gives your business a fresh outlook from the get-go. You can be professional and formal on your web content and approachable and trendy on social media.
Most importantly, having various platforms which serve varying purposes gets you to flaunt your personality to many audiences. Personality brings a positive connotation to your brand in the ever-changing market landscape.
Take It Up a Notch:
By adding interesting media or other forms of content to spice things up. Nothing screams more unpredictable than a few content gimmicks, like polls, ads, media projects, and even contests. Just be sure to keep your captions or descriptions light and fun to emphasize your specialized content.
Second C: Customer
How does linking help your target audience and potentially new ones?
Better Support and Communication
If an improved SEO ranking is the most important benefit for your company, better support and communication are the same for your customers. With an effective link between your social media and website, you help your customers get the answers and assistance you need. And this is highly essential as you traverse the business world.
No matter what nature your business is in, keeping in contact with your customers is a priority. When customers are satisfied with how you handle questions and inquiries, you increase customer retention and incite customer referrals.
Having a variety of social networking platforms linked to your website also gives your customers options when contacting you. It’s no question that some people have social media preferences. So, by keeping their choices open, you encourage them to reach out to you.
Take It Up a Notch:
By adding a social media login feature on your website. This simplifies and increases registrations for your customers. At the same time, you’re getting more targeted user information through third-party platforms. And if you can apply these details to get a feel of your audience preferences, that’s a bonus!
Convenience in Interactions
Serving as an extension to the point above, another reason to link your social media and website together is to make it easier for your customers to engage with you and other people online.
For platforms like Facebook and Twitter, users may treat their accounts as digital diaries. (This is why Facebook stories and Twitter spaces are huge hits for users on these respective sites.) So, whenever they find and like something new on their timeline, they may opt to share it.
This can be good for your business marketing. This kind of word-of-mouth marketing can help you expand your reach while satiating your customer’s need to share what they want. You may even start a discourse online with a single post and allow your customers to add their insights, thus increasing web conversion rates.
Take It Up a Notch:
By having a separate commenting system on your website that can be linked to your socials. With this, users don’t have to travel far to ask a question or share their feedback. And it’s most helpful to your blog and product pages, adding integrity and human-to-human connections.
Build Trust, Authenticity, and Relationships
By proving your ability to catch up to online trends through social media, you may find it easier to build trust within your audience. While web content alone can help you strengthen your integrity, not everyone has the time for that!
Let’s be honest, social media is the preferred source of information for most millennials and Gen Z’s. This is because the information has already been filtered and simplified, and almost anyone can share their truths online. So, if your target audience makes up most of these age populations, you know what to do.
On another note, continued use of social media can help you gain the relationships that push your business forward. We are referring to potential influencers, sponsors, and partner agencies who may get the information they need about your business through social networking links.
Take It Up a Notch:
By posting reviews and testimonials on your social media accounts. This is incredibly useful for any featured products or services posted on your website. And this makes it easier for your future customers to get the feedback they need before purchasing or availing of your services. Because social media can limit your content, you may highlight only the standout comments of your customers and link them to your web page.
Third C: Community
How does linking support the in-person and online communities?
Ease in Information Dissemination
Should you have planned or unplanned sales, discounts, and other announcements, social media is the best place to broadcast them. Aside from the fact that your audience spends a lot of their time there, information is easily absorbed there. Since there’s not a lot of room to cover, creators saturate their content to fit the word limit and keep users’ attention. The consolidated content then allows the more important aspects of a story to shine through.
Business marketers can take advantage of this feature to spread any business- or industry-related news to the right audience. From product/service-specific updates to larger business changes like expansions and partnerships, you convey the message of reliability with regular social media postings linked to content on your web pages.
And in the rare case your website may have temporary technical issues, your audience can refer to your social media for updates. Convenient, right?
Take It Up a Notch:
By scheduling your posts with the same content on different platforms. This adds an extra layer of consistency to your updates and eliminates confusion. Don’t forget to schedule them at times where user engagement is more probable—you can look around your analytics tool to learn more about this.
Build a Community with Similar Professionals/Organizations
One of the more meaningful results of effective web and social media content linking is enhanced thought leadership. This gives way for like-minded professionals to find your business and engage with you directly to instigate discussion or promote similar advocacies. While they won’t necessarily have to be your business partner or marketing influencers, they can help drive you to seek growth and achieve your goals. They also begin thought-provoking conversations that, when handled appropriately, can help you build a positive reputation for generations to come.
Plus, it’s best to know someone has your back when the going gets tough. These individuals and organizations can motivate you to do better personally and operations-wise. And to add, they can boost your brand, expand user generation, and help you start movements that change the world.
Online relationships are two-way streets, after all. So, why not get the most out of your user interactions by connecting with people who share your vision?
Take It Up a Notch:
By hosting giveaways, promos, and featured sections as a call-to-action for your customers. Incentivizing your projects gives you the chance to know what works for them and what doesn’t, so future discourse can be planned. Featured sections can also contain individuals and organizations you’d like to thank and feel inspired by. Motivational marketing gains empathy from your audience and allows you to use storytelling as an advertisement.
Gain Market Insights to Stay Relevant
Social media is one of the best sources of data. Through linked web content and social media, you pave the way for a deeper review of how your business is faring online. Factors like brand visibility, impressions, shared patterns, and user interests can aid you in developing campaigns for the community that further add numbers to these metrics. And these can be easily understood with built-in social media analytics and business features.
Moreover, through social media management and integration, you also acquire market and industry forecasts. This comprises business fluctuations, stock increases/decreases, technological advancements, societal issues, and more that shape the path your business takes.
How you handle these data affects the community you’ve built online, as well as those within a similar industry. Do you look at public demand as only a means to gain profit or to serve your fellowmen? How do you make an impact on your community years from now?
Take It Up a Notch:
By getting a facts-based, real-time analysis of the market through combined web-and-social-media analytics tools. Tools like Google Analytics, Cyfe, and SumAll offer multiple tracking features for your social media and website content management.
The Integration Standard: Prominent and Persuasive
When linking social media to your websites and vice versa, it may seem simple. But a wrong link execution can be trouble for you and your audience, so it’s best to stick with the standard. Here are two characteristics your linking approaches should practice:
The rule of thumb is to add social media links to the navigation or header bar for your website. To add your website link to your social media, place it in the bio, About Us, or any easily navigated section, along with your contact details.
Your links should grab attention and entice action. We highly suggest you add share buttons to your website blogs, as this encourages customers to speak their minds. In the same way, use simple but striking headlines on your social media posts to get your customers to click on your website.
Social media integration in 2022 has changed the game for most business owners and marketers. Despite unpredictable shifts in digital trends, social media and website linking remains a constant content optimization tool that helps small and new businesses emerge to prominence. At the same time, this integration increases user convenience and preference, customer support, and community engagement.
Our final question for you today is: how will you use social media and website integration to your business’, customer’s, and community’s advantage?
How Proweaver Can Help
Proweaver can help you score higher points for your user’s convenience and preference metrics through social media integration. We are a web content development and optimization company with all the expertise and experience in industry trends. You may reach out to us through the following numbers:
or +1 (866) 777-8315
Let’s talk about your business marketing needs now!